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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Batra, Rajeev"
~person:"Esch, Franz-Rudolf"
~person:"Farsky, Mario"
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Brand image
3
Consumer behaviour
3
Konsumentenverhalten
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Markenimage
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Brand
2
Brand love
2
Brand management
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Markenartikel
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Batra, Rajeev
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Marketing letters : a journal of research in marketing
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
6
Marketing : ZFP ; journal of research and management
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Journal of marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Best practice der Markenführung
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Brand management ; Vol. 4
1
Corporate brand and corporate reputation
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Cutting edge international research
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Die Betriebswirtschaft : DBW
1
Electronic retailing
1
Handbook on brand and experience management
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
1
Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog Februar 2004]
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
1
Psychology & marketing
1
Research papers on marketing and retailing
1
Ross School of Business Paper
1
Ross School of Business working paper series
1
Schmalenbach business review : sbr
1
SpringerLink / Bücher
1
Strategie und Technik des Automobilmarketing
1
The journal of product & brand management
1
Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
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ECONIS (ZBW)
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Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
2
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
3
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
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