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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Bijmolt, Tammo H. A."
~subject:"Sales promotion"
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Sales promotion
Kundenbindungsprogramm
2
Loyalty program
2
Verkaufsförderung
2
Beziehungsmarketing
1
Customer satisfaction
1
Einzelhandel
1
Kundenzufriedenheit
1
Loyalty program membership
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Performance measurement
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Performance-Messung
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Relationship marketing
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Value-added tax-free promotions
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Bijmolt, Tammo H. A.
Mantrala, Murali K.
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Aspara, Jaakko
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Barone, Michael J.
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Bearden, William O.
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Bommaraju, Raghuram
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Breugelmans, Els
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Morgan, Peter
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Movarrei, Reza
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Nierop, Johannes Erjen Maurice van
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Marketing letters : a journal of research in marketing
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
SOM research reports
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ECONIS (ZBW)
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Evaluating the impact of VAT-free
promotion
: the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
2
Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
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