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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Chen, Jie"
~subject:"Linguistic style"
~subject:"Linguistik"
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Linguistic style
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Marketing letters : a journal of research in marketing
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Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
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