//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
~source:"econis"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Theorie
22
Theory
22
Experiment
20
Advertising
19
Werbung
19
Viral marketing
18
Virales Marketing
18
Cognition
17
Kognition
17
Market research
16
Marktforschung
16
Internet marketing
15
Online-Marketing
15
Perception
15
Wahrnehmung
15
Customer satisfaction
14
Kundenzufriedenheit
14
Präferenztheorie
14
Theory of preferences
14
Personality psychology
13
Persönlichkeitspsychologie
13
Preismanagement
13
Pricing strategy
13
Decision under uncertainty
12
Entscheidung unter Unsicherheit
12
Willingness to pay
12
Zahlungsbereitschaftsanalyse
12
more ...
less ...
Online availability
All
Undetermined
30
Free
2
Type of publication
All
Article
48
Type of publication (narrower categories)
All
Article in journal
47
Aufsatz in Zeitschrift
47
Language
All
English
48
Author
All
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Biswas, Abhijit
2
Guha, Abhijit
2
Gunasti, Kunter
2
Klink, Richard R.
2
Kouril, Michal
2
Liu, Maggie Wenjing
2
Newman, Kevin P.
2
Pogacar, Ruth
2
Rossiter, John R.
2
Russell, Cristel
2
Russell, Dale
2
Trump, Rebecca K.
2
Wu, Lan
2
Aguirre-Rodriguez, Alexandra
1
Baghi, Ilaria
1
Banerjee, Madhumita
1
Bekk, Magdalena
1
Besharat, Ali
1
Boeuf, Benjamin
1
Borgelink, Bianca G. D.
1
Bóveda-Lambie, Adriana M.
1
Carpenter, Thomas P.
1
Casteran, Gauthier
1
Chang, Chung-chau
1
Chang, Shin-shin
1
Chen, Qimei
1
Choi, Choongbeom
1
Choi, Sungwoo
1
Chrysochou, Polymeros
1
Clemente, Sarah
1
Cohen, Justin
1
Das, Neel
1
Dawar, Niraj
1
Dens, Nathalie
1
Devezer, Berna
1
Dolansky, Eric
1
Dommer, Sara Loughran
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of business research : JBR
354
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
70
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Cogent business & management
46
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of strategic marketing
44
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
International journal of advertising : the review of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
48
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
3
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
4
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
5
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
6
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
7
All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
8
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
9
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
10
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->