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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Arbeitszufriedenheit"
~subject:"Online-Marketing"
~subject:"Werbewirkung"
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Arbeitszufriedenheit
Online-Marketing
Werbewirkung
Viral marketing
24
Virales Marketing
24
Consumer behaviour
18
Konsumentenverhalten
18
Internet marketing
8
Social Web
8
Social web
8
Internet
5
Online retailing
5
Online-Handel
5
Beziehungsmarketing
3
Customer satisfaction
3
Kundenzufriedenheit
3
Relationship marketing
3
Word of mouth
3
Word-of-mouth
3
Advertising effects
2
Data Mining
2
Data mining
2
Personalisierung
2
Personalization
2
Purchase intent
2
Review valence
2
Social media
2
USA
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United States
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Adoption
1
Ambivalence
1
Anreiz
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Attitude
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Attitude certainty
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Beschwerdemanagement
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Bewertung
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11
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Bowen, Melanie
1
Cadario, Romain
1
Chen, Jie
1
Connan Guesquière, Chantal
1
Fan, Wenjian
1
Feit, Elea McDonnell
1
Fowler, Kendra
1
Hair, Michael
1
Han, Jung Ah
1
Kim, John
1
Kim, Shinhye
1
Kordrostami, Elika
1
Liu, Yizao
1
Liu, Yong
1
Liu, Zunli
1
Liu-Thompkins, Yuping
1
Lopez, Rigoberto A.
1
Mai, Enping
1
Naylor, Gillian
1
Ozcan, Timucin
1
Rahmani, Vahid
1
Saenger, Christina
1
Simon, Françoise
1
Sivadas, Eugene
1
Srinivasan, Shuba
1
Sugumaran, Vijayan
1
Thomas, Veronica L.
1
Tossan, Vesselina
1
Wei, Junlong
1
Wen, Xiaohan
1
Yang, Jun
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
76
International journal of hospitality management
47
Journal of retailing and consumer services
47
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing communications
32
Tourism management : research, policies, practice
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Electronic commerce research
23
Journal of management information systems : JMIS
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
International journal of advertising : the review of marketing communications
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
International journal of contemporary hospitality management
19
Journal of advertising research
19
Journal of internet commerce
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
18
Journal of hospitality marketing & management
18
Journal of promotion management : innovations in planning and applied research
17
Journal of marketing
16
Psychology & marketing
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of travel and tourism marketing
15
The journal of product & brand management
15
European journal of marketing : EJM
14
SpringerLink / Bücher
14
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
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ECONIS (ZBW)
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1
A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
2
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
3
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
4
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
5
Can negative buzz increase awareness and purchase intent?
Han, Jung Ah
;
Feit, Elea McDonnell
;
Srinivasan, Shuba
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
Saved in:
6
How reviewers' use of profanity affects perceived usefulness of online reviews
Hair, Michael
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 151-163
Persistent link: https://www.econbiz.de/10011876249
Saved in:
7
The unrealized value of incentivized eWOM recommendations
Kim, John
;
Naylor, Gillian
;
Sivadas, Eugene
;
Sugumaran, …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 411-421
Persistent link: https://www.econbiz.de/10011537257
Saved in:
8
The impact of social media conversations on consumer brand choices
Liu, Yizao
;
Lopez, Rigoberto A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
Saved in:
9
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
10
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
Saved in:
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