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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
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Beziehungsmarketing
Consumer behaviour
Konsumentenverhalten
292
Brand management
70
Markenführung
70
Brand image
61
Markenimage
61
Advertising effects
60
Werbewirkung
60
Relationship marketing
52
Theorie
51
Theory
51
Market research
45
Marktforschung
45
Brand
42
Markenartikel
42
Experiment
37
Marketing management
37
Marketingmanagement
37
USA
37
United States
37
Advertising
35
Emotion
34
Werbung
34
Customer satisfaction
33
Kundenzufriedenheit
33
Internet marketing
30
Online-Marketing
30
Preismanagement
27
Pricing strategy
27
Viral marketing
24
Virales Marketing
24
Dienstleistungsqualität
22
New product development
22
Produktentwicklung
22
Service quality
22
Distribution channel
21
Sales promotion
21
Vertriebsweg
21
Willingness to pay
21
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Online availability
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Undetermined
150
Free
17
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Article
316
Book / Working Paper
1
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All
Article in journal
314
Aufsatz in Zeitschrift
314
Conference paper
9
Konferenzbeitrag
9
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
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Language
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English
317
Author
All
Breugelmans, Els
5
Bradlow, Eric T.
4
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Dawes, John
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Bijmolt, Tammo H. A.
2
Biswas, Abhijit
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
DeSarbo, Wayne
2
Dommer, Sara Loughran
2
Doorn, Jenny van
2
Draganska, Michaela
2
Driesener, Carl
2
Eisend, Martin
2
Ghose, Anindya
2
Ghosh Chowdhury, Tilottama
2
Grégoire, Yany
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Johnson, Jean L.
2
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Published in...
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,182
Journal of retailing and consumer services
2,053
International journal of hospitality management
839
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
511
SpringerLink / Bücher
502
Industrial marketing management : the international journal for industrial and high-tech firms
464
Working paper / National Bureau of Economic Research, Inc.
443
Asia Pacific journal of marketing and logistics
430
The journal of product & brand management
407
European journal of marketing : EJM
393
NBER Working Paper
387
Journal of marketing research : JMR
373
The journal of brand management : an international journal
371
The journal of services marketing
368
Journal of travel and tourism marketing
361
Journal of marketing management : MM
358
Management science : journal of the Institute for Operations Research and the Management Sciences
356
Journal of the Academy of Marketing Science
354
Tourism management : research, policies, practice
353
Journal of marketing
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of retailing
340
Journal of international consumer marketing
320
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
319
International journal of contemporary hospitality management
313
The service industries journal
313
International journal of retail & distribution management
312
Cogent business & management
311
Journal of marketing communications
311
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
298
The international review of retail, distribution and consumer research
292
The journal of consumer marketing
291
Journal of consumer behaviour : an international research review
290
Journal of fashion marketing and management
290
Journal of business ethics : JOBE
289
Marketing intelligence & planning
287
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ECONIS (ZBW)
317
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317
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1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
5
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
6
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
7
Cultural differences in giving experiential (vs. material) gifts
Suh, Minji
;
Cho, Hyewon
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10014333923
Saved in:
8
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
9
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
10
How uncertainty affects information search among consumers : a curvilinear perspective
He, Sharlene
;
Rucker, Derek D.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 415-428
Persistent link: https://www.econbiz.de/10014334028
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