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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Beziehungsmarketing"
~subject:"Zahlungsbereitschaftsanalyse"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Zahlungsbereitschaftsanalyse
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Relationship marketing
27
Emotion
23
Theorie
22
Theory
22
Experiment
20
Advertising
19
Werbung
19
Viral marketing
18
Virales Marketing
18
Cognition
17
Kognition
17
Market research
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Marktforschung
16
Internet marketing
15
Online-Marketing
15
Perception
15
Wahrnehmung
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Customer satisfaction
14
Kundenzufriedenheit
14
Präferenztheorie
14
Theory of preferences
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Personality psychology
13
Persönlichkeitspsychologie
13
Preismanagement
13
Pricing strategy
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Decision under uncertainty
12
Entscheidung unter Unsicherheit
12
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Article
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English
39
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Chen, Qimei
2
Doorn, Jenny van
2
Spann, Martin
2
Aali, Abdulrahman Yousef al-
1
Ahuvia, Aaron
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Becker, Jan U.
1
Bellis, Emanuel de
1
Biswas, Abhijit
1
Blut, Markus
1
Bosukonda, Narendra
1
Breugelmans, Els
1
Bügel, Marnix S.
1
Casteran, Gauthier
1
Chrysochou, Polymeros
1
Coenen, Christian
1
Connan Guesquière, Chantal
1
Das, Neel
1
Dawar, Niraj
1
De Angelis, Matteo
1
Dogerlioglu-Demir, Kivilcim
1
Dost, Florian
1
Eisend, Martin
1
Evanschitzky, Heiner
1
Fang, Shu
1
Farsky, Mario
1
Flores, Constanza
1
Frennea, Carly
1
Gistri, Giacomo
1
Giudicati, Gianna
1
Guha, Abhijit
1
Guo, Wenxia
1
Han, Kyuhong
1
He, Yi
1
Heinrichs, John H.
1
Hermann, Erik
1
Herrmann, Andreas
1
Hildebrand, Christian
1
Hoekstra, Janita Cornelia
1
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
502
Journal of business research : JBR
355
International journal of hospitality management
190
The journal of services marketing
120
The journal of product & brand management
101
Psychology & marketing
87
Journal of the Academy of Marketing Science
84
The journal of brand management : an international journal
81
Journal of hospitality marketing & management
77
International journal of contemporary hospitality management
75
Journal of retailing
73
Asia Pacific journal of marketing and logistics
72
Cogent business & management
72
Journal of travel and tourism marketing
72
The service industries journal
63
International journal of consumer studies
62
Journal of strategic marketing
62
Food policy : economics planning and politics of food and agriculture
60
Marketing intelligence & planning
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of service management
56
Journal of marketing
55
Tourism management : research, policies, practice
53
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
52
European journal of marketing : EJM
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
The international review of retail, distribution and consumer research
51
International journal of retail & distribution management
49
Journal of service research : JSR
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Services marketing quarterly
48
SpringerLink / Bücher
47
International journal of internet marketing and advertising : IJIMA
44
International journal of retail and distribution management
42
Service business
42
The international journal of bank marketing : IJBM
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Technological forecasting & social change : an international journal
40
International journal of electronic marketing and retailing : IJEMR
38
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ECONIS (ZBW)
39
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
4
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
5
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
6
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
7
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
8
Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
Saved in:
9
Are rival team fans a curse for home team sponsors? : the moderating effects of fit, oppositional loyalty, and league sponsoring
Olson, Erik L.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10011820361
Saved in:
10
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
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