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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand equity"
~subject:"Markenartikel"
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Brand equity
Markenartikel
Brand image
61
Markenimage
61
Consumer behaviour
48
Konsumentenverhalten
48
Brand management
46
Markenführung
46
Brand
27
Advertising effects
14
Werbewirkung
14
Beziehungsmarketing
7
Relationship marketing
7
Branding
6
Emotion
6
Experiment
5
Perception
5
Wahrnehmung
5
Brand extension
4
Brand loyalty
4
Markentransfer
4
Sound symbolism
4
Advertising
3
Brand name
3
Brand personality
3
Confidence
3
Customer satisfaction
3
Kundenzufriedenheit
3
Market research
3
Marketing management
3
Marketingmanagement
3
Marktforschung
3
Measurement
3
Messung
3
Packaging
3
Perceived fit
3
Personality psychology
3
Persönlichkeitspsychologie
3
Product counterfeiting
3
Produktpiraterie
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USA
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Klink, Richard R.
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Gunasti, Kunter
2
Liu, Maggie Wenjing
2
Rossiter, John R.
2
Wu, Lan
2
Athaide, Gerard A.
1
Baghi, Ilaria
1
Baxter, Stacey M.
1
Besharat, Ali
1
Boeuf, Benjamin
1
Casteran, Gauthier
1
Chrysochou, Polymeros
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1
Dens, Nathalie
1
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1
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1
Eisend, Martin
1
Faulkner, Margaret
1
Fischer, Alexander
1
Gabrielli, Veronica
1
Ghosh Chowdhury, Tilottama
1
Grahl, Daniel
1
Grégoire, Yany
1
Ilicic, Jasmina
1
Johnson, Jean L.
1
Kashmiri, Saim
1
Keller, Kevin Lane
1
Kim, Eunjin
1
Klein, Jill
1
Kouril, Michal
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Kulczynski, Alicia
1
Lambert-Pandraud, Raphaëlle
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Laurent, Gilles
1
Lehmann, Donald R.
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1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
211
The journal of brand management : an international journal
171
The journal of product & brand management
164
Journal of retailing and consumer services
101
Asia Pacific journal of marketing and logistics
48
European journal of marketing : EJM
47
Psychology & marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Marketing intelligence & planning
36
International journal of hospitality management
31
The journal of consumer marketing
31
Journal of marketing communications
30
International journal of consumer studies
25
Journal of international consumer marketing
25
European journal of marketing
24
International marketing review
24
Journal of strategic marketing
23
Journal of the Academy of Marketing Science
23
Journal of global marketing
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of promotion management : innovations in planning and applied research
20
Journal of marketing
19
Journal of promotion management : JPM
19
Cogent business & management
18
Journal of fashion marketing and management
18
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of international marketing
17
Global business review
16
Qualitative market research : an international journal
16
The IUP journal of brand management : IJBRM
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Young consumers : insight and ideas for responsible marketers
15
International journal of market research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of marketing management : MM
14
Marketing : ZFP ; journal of research and management
14
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ECONIS (ZBW)
27
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1
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
2
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
3
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
4
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
5
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
Saved in:
6
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
7
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
8
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
9
Creating ethical brands : the role of brand name on consumer perceived ethicality
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011730664
Saved in:
10
The effects of uppercase and lowercase wordmarks on brand perceptions
Xu, Xiaobing
;
Rong, Chen
;
Liu, Maggie Wenjing
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011730689
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