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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Customer satisfaction"
~subject:"Germany"
~subject:"Internet"
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Search: subject_exact:"Word of mouth"
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Customer satisfaction
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Viral marketing
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Virales Marketing
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Consumer behaviour
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8
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8
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Word-of-mouth
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Abulaiti, Gulimire
1
Blut, Markus
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1
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
42
Journal of business research : JBR
26
International journal of hospitality management
25
Tourism management : research, policies, practice
19
Journal of hospitality marketing & management
18
Journal of travel and tourism marketing
16
International journal of contemporary hospitality management
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Psychology & marketing
11
Cogent business & management
10
The journal of services marketing
10
European journal of marketing : EJM
8
Information systems research : ISR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
SpringerLink / Bücher
8
International journal of advertising : the quarterly review of marketing communications
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of management information systems : JMIS
7
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of internet marketing and advertising : IJIMA
6
Journal of service management
6
Journal of service research : JSR
6
Service business
6
The TQM journal : the international review of organizational improvement
6
The service industries journal
6
International journal of retail and distribution management
5
Journal of electronic commerce research : JECR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of internet commerce
5
Journal of marketing
5
Journal of marketing communications
5
Services marketing quarterly
5
Electronic commerce research
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of leisure and tourism marketing : IJLTM
4
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ECONIS (ZBW)
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
3
The impact of social media conversations on consumer brand choices
Liu, Yizao
;
Lopez, Rigoberto A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
Saved in:
4
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
5
The unrealized value of incentivized eWOM recommendations
Kim, John
;
Naylor, Gillian
;
Sivadas, Eugene
;
Sugumaran, …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 411-421
Persistent link: https://www.econbiz.de/10011537257
Saved in:
6
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
Saved in:
7
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
Saved in:
8
What characterizes Chinese consumer behavior? : a cross-industry analysis of the Chinese diaspora in Japan
Frank, Björn
;
Abulaiti, Gulimire
;
Enkawa, Takao
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 683-700
Persistent link: https://www.econbiz.de/10009579979
Saved in:
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