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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Einzelhandel"
~subject:"Marketing"
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Einzelhandel
Marketing
Sales promotion
21
Verkaufsförderung
20
Consumer behaviour
11
Konsumentenverhalten
11
Preismanagement
5
Pricing strategy
5
Kundenbindungsprogramm
3
Loyalty program
3
Retail trade
3
Advertising
2
Advertising effects
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Beziehungsmarketing
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Brand management
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Customer satisfaction
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Decision under uncertainty
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Einzelhandelspreis
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Entscheidung unter Unsicherheit
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Kundenzufriedenheit
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Ladengestaltung
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Markenführung
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Price promotion
2
Relationship marketing
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Retail price
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Salespeople
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Selling
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Store design
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Theorie
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Theory
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Verkauf
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Verkaufspersonal
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Absatz
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Accounting policy
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Advertising music
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Aspara, Jaakko
1
Bijmolt, Tammo H. A.
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Bommaraju, Raghuram
1
Breugelmans, Els
1
Isojärvi, Jyrki
1
Kaur, Preetinder
1
Movarrei, Reza
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Ramaswami, Sridhar N.
1
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
25
Journal of business research : JBR
12
Journal of retailing
11
European journal of operational research : EJOR
7
International journal of retail & distribution management
7
International journal of production economics
6
The international review of retail, distribution and consumer research
6
Journal of promotion management : innovations in planning and applied research
5
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
Domestic commerce series
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing research : JMR
3
Journal of revenue and pricing management
3
The journal of personal selling & sales management : JPSSM
3
Acta Universitatis Danubius / Oeconomica
2
Agribusiness : an internat. journal
2
CESifo Working Paper Series
2
CESifo working papers
2
European research studies
2
Faculty & research / Insead : working paper series
2
Forschungsgruppe Konsum und Verhalten
2
Gießener Schriften zur Agrar- und Ernährungswirtschaft
2
INSEAD Working Paper
2
International journal of business innovation and research : IJBIR
2
International journal of market research
2
International journal of production research
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Inventi impact: retailing & consumer services
2
Journal of advertising research
2
Journal of business-to-business marketing
2
Journal of food products marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing research
2
Journal of promotion management : JPM
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ECONIS (ZBW)
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1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
3
The Chief Marketing Officer : an antidote to myopic earnings management practices
Kaur, Preetinder
;
Ramaswami, Sridhar N.
;
Bommaraju, Raghuram
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10012548432
Saved in:
4
Are points like money? : an empirical investigation of reward promotion effectiveness for multicategory retailers
Wei, Liyuan
;
Xiao, Junji
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10010490140
Saved in:
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