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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Experiment"
~subject:"Präferenztheorie"
~subject:"Relationship marketing"
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Search: subject_exact:"Consumer Behaviour"
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Experiment
Präferenztheorie
Relationship marketing
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
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Advertising effects
40
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Beziehungsmarketing
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Chen, Qimei
2
Doorn, Jenny van
2
Ghosh Chowdhury, Tilottama
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Kim, Jungkeun
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Ratneshwar, Srinivasan
2
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1
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1
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
504
Journal of business research : JBR
447
International journal of hospitality management
189
Psychology & marketing
119
The journal of services marketing
118
The journal of product & brand management
108
Journal of retailing
92
Journal of the Academy of Marketing Science
92
Journal of marketing research : JMR
87
The journal of brand management : an international journal
87
Journal of travel and tourism marketing
84
Journal of hospitality marketing & management
78
Management science : journal of the Institute for Operations Research and the Management Sciences
76
Cogent business & management
75
Asia Pacific journal of marketing and logistics
74
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
International journal of contemporary hospitality management
71
Journal of consumer research : JCR ; an interdisciplinary bimonthly
71
Journal of economic behavior & organization : JEBO
71
Tourism management : research, policies, practice
70
Journal of strategic marketing
68
The service industries journal
66
Marketing intelligence & planning
64
The international review of retail, distribution and consumer research
64
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
63
Journal of marketing
63
European journal of marketing : EJM
62
Industrial marketing management : the international journal for industrial and high-tech firms
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
59
Journal of behavioral and experimental economics
58
Journal of service management
56
Journal of service research : JSR
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
Services marketing quarterly
55
International journal of retail & distribution management
54
International journal of consumer studies
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
53
SpringerLink / Bücher
51
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
4
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
5
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
6
The oversensitivity in gift-giving phenomenon
Givi, Julian
;
Mu, Yumei
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 619-631
Persistent link: https://www.econbiz.de/10014458437
Saved in:
7
Does music really work? : the two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior
Yang, Shuai
;
Chang, Xinyu
;
Chen, Sixing
;
Lin, Shan
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 251-276
Persistent link: https://www.econbiz.de/10013273040
Saved in:
8
The memory-search frame effect : impacts on consumers' retrieval and evaluation of consumption experiences
Si, Kao
;
Dai, Xianchi
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10013184245
Saved in:
9
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
10
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
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