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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Internet"
~subject:"United States"
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Search: subject_exact:"Internet-Werbung"
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Internet marketing
30
Online-Marketing
30
Consumer behaviour
15
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11
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8
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8
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Marketing letters : a journal of research in marketing
International journal of internet marketing and advertising : IJIMA
27
Journal of advertising research
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Information systems research : ISR
19
Journal of business research : JBR
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of internet commerce
14
Journal of management information systems : JMIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of travel and tourism marketing
11
Electronic commerce research
9
Journal of retailing and consumer services
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Business horizons
7
European research studies
7
Health marketing quarterly
7
Journal of marketing research : JMR
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
SpringerLink / Bücher
7
Technological forecasting & social change : an international journal
7
The journal of consumer marketing
7
The journal of product & brand management
7
Discussion papers / CEPR
6
International journal of business information systems : IJBIS
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Internet advertising : theory and research
6
Journal of marketing communications
6
Journal of strategic marketing
6
MIT sloan management review
6
NBER working paper series
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
Australasian marketing journal
5
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ECONIS (ZBW)
7
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1
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
2
Can negative buzz increase awareness and purchase intent?
Han, Jung Ah
;
Feit, Elea McDonnell
;
Srinivasan, Shuba
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
Saved in:
3
The unrealized value of incentivized eWOM recommendations
Kim, John
;
Naylor, Gillian
;
Sivadas, Eugene
;
Sugumaran, …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 411-421
Persistent link: https://www.econbiz.de/10011537257
Saved in:
4
The impact of social media conversations on consumer brand choices
Liu, Yizao
;
Lopez, Rigoberto A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
Saved in:
5
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
6
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
Saved in:
7
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
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