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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Internet-Auktion"
~subject:"Markenführung"
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Marketing letters : a journal of research in marketing
Arts marketing : an international journal ; AM
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Journal of marketing management : MM
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The artification of luxury fashion brands : synergies, contaminations, and hybridizations
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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Musikrezeption, Musikdistribution und Musikproduktion : der Wandel des Wertschöpfungsnetzwerks in der Musikwirtschaft
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Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
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The featuring phenomenon in music : how combining artists of different genres increases a song’s popularity
Ordanin, Andrea
;
Nunes, Joseph C.
;
Nanni, Anastasia
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10011964333
Saved in:
2
Consumers' online responses to the death of a celebrity
Radfort, Scott K.
;
Bloch, Peter H.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10009723170
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