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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Konsumentenverhalten"
~subject:"Management"
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Konsumentenverhalten
Management
Consumer behaviour
96
Brand management
70
Markenführung
70
Beziehungsmarketing
52
Relationship marketing
52
Brand image
51
Markenimage
51
Marketing management
37
Marketingmanagement
37
Brand
33
Markenartikel
33
Customer satisfaction
19
Kundenzufriedenheit
19
Advertising effects
17
Werbewirkung
17
Emotion
14
Dienstleistungsqualität
13
Service quality
13
Beschwerdemanagement
12
Complaint management
12
Innovation management
12
Innovationsmanagement
12
USA
12
United States
12
Innovation
11
Lieferantenmanagement
11
New product development
11
Produktentwicklung
11
Supplier relationship management
11
Corporate Social Responsibility
10
Corporate social responsibility
10
Einzelhandel
10
Market research
10
Marktforschung
10
Retail trade
10
Experiment
9
Salespeople
9
Verkaufspersonal
9
Competition
8
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47
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7
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Article
96
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Article in journal
95
Aufsatz in Zeitschrift
95
Conference paper
1
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1
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English
96
Author
All
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Chen, Qimei
2
Doorn, Jenny van
2
Ghosh Chowdhury, Tilottama
2
Gunasti, Kunter
2
Klink, Richard R.
2
Kouril, Michal
2
Liu, Maggie Wenjing
2
Newman, Kevin P.
2
Pogacar, Ruth
2
Ratneshwar, Srinivasan
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Seo, Joon Yong
2
Trump, Rebecca K.
2
Walker Reczek, Rebecca
2
Wu, Lan
2
Aali, Abdulrahman Yousef al-
1
Acar, Oguz Ali
1
Aguirre-Rodriguez, Alexandra
1
Ahn, Hongmin
1
Babin, Barry J.
1
Baghi, Ilaria
1
Banerjee, Madhumita
1
Becker, Jan U.
1
Bell, David R.
1
Bellis, Emanuel de
1
Besharat, Ali
1
Bhattacharya, C. B.
1
Biswas, Abhijit
1
Blut, Markus
1
Bodapati, Anand
1
Boeuf, Benjamin
1
Bonifield, Carolyn
1
Borgelink, Bianca G. D.
1
Borges, Adilson
1
Bosukonda, Narendra
1
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Published in...
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
908
Journal of retailing and consumer services
776
SpringerLink / Bücher
666
International journal of hospitality management
335
The journal of product & brand management
305
The journal of brand management : an international journal
301
Springer eBook Collection
249
Journal of business ethics : JOBE
223
Psychology & marketing
198
Asia Pacific journal of marketing and logistics
180
Management Decision
169
Europäische Hochschulschriften / 5
164
The journal of services marketing
161
Journal of the Academy of Marketing Science
160
European journal of marketing : EJM
152
Journal of travel and tourism marketing
146
Marketing intelligence & planning
142
Journal of marketing communications
141
Gabler Edition Wissenschaft
139
Journal of marketing
138
Management science : journal of the Institute for Operations Research and the Management Sciences
136
Industrial marketing management : the international journal for industrial and high-tech firms
135
International journal of contemporary hospitality management
134
Cogent business & management
131
International journal of consumer studies
131
Journal of strategic marketing
127
Journal of hospitality marketing & management
124
Journal of retailing
124
Tourism management : research, policies, practice
121
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Journal of marketing management : MM
109
Lehrbuch
109
International journal of retail & distribution management
104
The international review of retail, distribution and consumer research
103
European research studies
102
European Sport management quarterly : ESMQ
99
Sport management review
99
Springer eBook Collection / Business and Economics
99
European journal of operational research : EJOR
98
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
98
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ECONIS (ZBW)
96
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96
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
4
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
5
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
6
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
7
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
8
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
9
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
10
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
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