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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
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Konsumentenverhalten
Markenführung
Consumer behaviour
292
Brand management
70
Brand image
61
Markenimage
61
Advertising effects
60
Werbewirkung
60
Beziehungsmarketing
52
Relationship marketing
52
Theorie
51
Theory
51
Market research
45
Marktforschung
45
Brand
42
Markenartikel
42
Experiment
37
Marketing management
37
Marketingmanagement
37
USA
37
United States
37
Advertising
35
Emotion
34
Werbung
34
Customer satisfaction
33
Kundenzufriedenheit
33
Internet marketing
30
Online-Marketing
30
Preismanagement
27
Pricing strategy
27
Viral marketing
24
Virales Marketing
24
Dienstleistungsqualität
22
New product development
22
Produktentwicklung
22
Service quality
22
Distribution channel
21
Sales promotion
21
Vertriebsweg
21
Willingness to pay
21
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16
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310
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1
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308
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308
Conference paper
8
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8
Collection of articles of several authors
2
Sammelwerk
2
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1
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1
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English
311
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Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
DeSarbo, Wayne
3
Drolet, Aimee
3
Keller, Kevin Lane
3
Klink, Richard R.
3
Lehmann, Donald R.
3
Schmitt, Bernd
3
Tam, Leona
3
Völckner, Franziska
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Gill, Tripat
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Ilicic, Jasmina
2
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Published in...
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,086
Journal of retailing and consumer services
1,964
International journal of consumer studies
760
International journal of hospitality management
752
Psychology & marketing
675
The journal of brand management : an international journal
634
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
NBER working paper series
511
SpringerLink / Bücher
494
The journal of product & brand management
493
Working paper / National Bureau of Economic Research, Inc.
439
Asia Pacific journal of marketing and logistics
412
European journal of marketing : EJM
394
NBER Working Paper
388
Journal of marketing research : JMR
368
Journal of marketing management : MM
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Management science : journal of the Institute for Operations Research and the Management Sciences
341
Journal of travel and tourism marketing
335
Tourism management : research, policies, practice
334
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
327
Journal of marketing communications
326
Journal of retailing
322
Journal of international consumer marketing
321
Journal of marketing
314
Journal of fashion marketing and management
313
International journal of retail & distribution management
307
Cogent business & management
297
Journal of the Academy of Marketing Science
294
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
292
The journal of consumer marketing
292
Journal of consumer behaviour : an international research review
291
Marketing intelligence & planning
284
International journal of contemporary hospitality management
282
The international review of retail, distribution and consumer research
280
The journal of services marketing
274
Technological forecasting & social change : an international journal
268
Journal of business ethics : JOBE
266
Journal of hospitality marketing & management
255
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ECONIS (ZBW)
311
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311
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1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
5
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
6
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
7
Cultural differences in giving experiential (vs. material) gifts
Suh, Minji
;
Cho, Hyewon
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10014333923
Saved in:
8
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
9
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
10
How uncertainty affects information search among consumers : a curvilinear perspective
He, Sharlene
;
Rucker, Derek D.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 415-428
Persistent link: https://www.econbiz.de/10014334028
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