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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Konsumentenverhalten
Marketingmanagement
Consumer behaviour
96
Brand management
70
Markenführung
70
Beziehungsmarketing
52
Relationship marketing
52
Brand image
51
Markenimage
51
Marketing management
37
Brand
33
Markenartikel
33
Customer satisfaction
19
Kundenzufriedenheit
19
Advertising effects
17
Werbewirkung
17
Emotion
14
Dienstleistungsqualität
13
Service quality
13
Beschwerdemanagement
12
Complaint management
12
Innovation management
12
Innovationsmanagement
12
USA
12
United States
12
Innovation
11
Lieferantenmanagement
11
New product development
11
Produktentwicklung
11
Supplier relationship management
11
Corporate Social Responsibility
10
Corporate social responsibility
10
Einzelhandel
10
Market research
10
Marktforschung
10
Retail trade
10
Experiment
9
Salespeople
9
Verkaufspersonal
9
Competition
8
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Undetermined
54
Free
9
Type of publication
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Article
124
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Article in journal
123
Aufsatz in Zeitschrift
123
Conference paper
1
Konferenzbeitrag
1
Language
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English
124
Author
All
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Chen, Qimei
2
Deshpandé, Rohit
2
Doorn, Jenny van
2
Ghosh Chowdhury, Tilottama
2
Gunasti, Kunter
2
Klink, Richard R.
2
Kouril, Michal
2
Liu, Maggie Wenjing
2
Martos-Partal, Mercedes
2
Newman, Kevin P.
2
Pogacar, Ruth
2
Ratneshwar, Srinivasan
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Seo, Joon Yong
2
Sridhar, Shrihari
2
Stork, Philip
2
Trump, Rebecca K.
2
Walker Reczek, Rebecca
2
Wu, Lan
2
Aali, Abdulrahman Yousef al-
1
Acar, Oguz Ali
1
Aguirre-Rodriguez, Alexandra
1
Aguirregabiria, Victor
1
Ahn, Hongmin
1
Arora, Neeraj
1
Auh, Seigyoung
1
Aurier, Philippe
1
Babin, Barry J.
1
Baghi, Ilaria
1
Bajari, Pat
1
Banerjee, Madhumita
1
Barriola, Xabier
1
Bartz, Sherry
1
Bayus, Barry L.
1
Bechara, Antoine
1
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Published in...
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
1,072
Journal of retailing and consumer services
806
Industrial marketing management : the international journal for industrial and high-tech firms
331
International journal of hospitality management
331
The journal of brand management : an international journal
329
The journal of product & brand management
320
SpringerLink / Bücher
297
Journal of strategic marketing
275
European journal of marketing : EJM
255
Journal of the Academy of Marketing Science
231
Psychology & marketing
215
Journal of marketing management : MM
209
Journal of marketing communications
206
Asia Pacific journal of marketing and logistics
204
Journal of marketing
202
Marketing intelligence & planning
191
Journal of business ethics : JOBE
183
The journal of services marketing
165
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
161
Management science : journal of the Institute for Operations Research and the Management Sciences
154
Journal of travel and tourism marketing
148
Europäische Hochschulschriften / 5
141
The journal of business & industrial marketing
141
Cogent business & management
137
Journal of retailing
134
International journal of consumer studies
132
International journal of contemporary hospitality management
131
Journal of hospitality marketing & management
130
Gabler Edition Wissenschaft
122
Journal of global marketing
115
International journal of retail & distribution management
113
The service industries journal
112
International marketing review
111
Journal of marketing research : JMR
109
Tourism management : research, policies, practice
109
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
105
The journal of consumer marketing
104
International journal of internet marketing and advertising : IJIMA
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
94
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ECONIS (ZBW)
124
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124
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1
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
2
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
3
The effect of competition on product removal
Barriola, Xabier
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10013273026
Saved in:
4
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
5
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
6
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
7
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
8
Blockchain : a game changer for marketers?
Gleim, Mark R.
;
Stevens, Jennifer L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 123-128
Persistent link: https://www.econbiz.de/10012488859
Saved in:
9
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
10
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
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