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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Konsumentenverhalten"
~subject:"USA"
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Konsumentenverhalten
USA
Consumer behaviour
96
Brand management
70
Markenführung
70
Beziehungsmarketing
52
Relationship marketing
52
Brand image
51
Markenimage
51
Marketing management
37
Marketingmanagement
37
Brand
33
Markenartikel
33
Customer satisfaction
19
Kundenzufriedenheit
19
Advertising effects
17
Werbewirkung
17
Emotion
14
Dienstleistungsqualität
13
Service quality
13
Beschwerdemanagement
12
Complaint management
12
Innovation management
12
Innovationsmanagement
12
United States
12
Innovation
11
Lieferantenmanagement
11
New product development
11
Produktentwicklung
11
Supplier relationship management
11
Corporate Social Responsibility
10
Corporate social responsibility
10
Einzelhandel
10
Market research
10
Marktforschung
10
Retail trade
10
Experiment
9
Salespeople
9
Verkaufspersonal
9
Competition
8
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104
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104
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1
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English
105
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Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Chen, Qimei
2
Doorn, Jenny van
2
Ghosh Chowdhury, Tilottama
2
Gunasti, Kunter
2
Klink, Richard R.
2
Kouril, Michal
2
Liu, Maggie Wenjing
2
Newman, Kevin P.
2
Pogacar, Ruth
2
Ratneshwar, Srinivasan
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Seo, Joon Yong
2
Stork, Philip
2
Trump, Rebecca K.
2
Walker Reczek, Rebecca
2
Wu, Lan
2
Aali, Abdulrahman Yousef al-
1
Acar, Oguz Ali
1
Aguirre-Rodriguez, Alexandra
1
Ahn, Hongmin
1
Babin, Barry J.
1
Baghi, Ilaria
1
Banerjee, Madhumita
1
Bartz, Sherry
1
Becker, Jan U.
1
Bell, David R.
1
Bellis, Emanuel de
1
Besharat, Ali
1
Bhattacharya, C. B.
1
Biswas, Abhijit
1
Blut, Markus
1
Bodapati, Anand
1
Boeuf, Benjamin
1
Bonifield, Carolyn
1
Borgelink, Bianca G. D.
1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
972
Working paper / National Bureau of Economic Research, Inc.
832
Journal of retailing and consumer services
788
Journal of business ethics : JOBE
417
International journal of hospitality management
373
The journal of brand management : an international journal
328
The journal of product & brand management
319
European journal of operational research : EJOR
286
The review of financial studies
267
The journal of finance : the journal of the American Finance Association
243
Harvard business review : HBR
231
SpringerLink / Bücher
227
NBER working paper series
222
International journal of production research
221
International journal of production economics
218
Psychology & marketing
210
Industrial marketing management : the international journal for industrial and high-tech firms
203
Management science : journal of the Institute for Operations Research and the Management Sciences
203
Discussion paper / Centre for Economic Policy Research
189
Academy of Management journal : AMJ
184
Journal of financial economics
183
Asia Pacific journal of marketing and logistics
181
Journal of marketing
179
The journal of services marketing
179
Journal of the Academy of Marketing Science
178
European journal of marketing : EJM
172
Journal of banking & finance
161
Journal of travel and tourism marketing
155
Journal of financial and quantitative analysis : JFQA
153
Marketing intelligence & planning
150
Journal of marketing communications
149
International journal of contemporary hospitality management
143
Journal of strategic marketing
140
Business horizons
139
Technological forecasting & social change : an international journal
139
Strategic management journal
138
Journal of hospitality marketing & management
137
International journal of consumer studies
136
Journal of marketing management : MM
133
Journal of retailing
130
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ECONIS (ZBW)
105
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1
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10
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105
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
4
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
5
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
6
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
7
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
8
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
9
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
10
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
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