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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Konferenzbeitrag"
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Marketing letters : a journal of research in marketing
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
11
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
9
Journal of business research : JBR
8
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
International journal of advertising : the quarterly review of marketing communications
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The international review of retail, distribution and consumer research
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
International journal of economics and financial issues : IJEFI
4
Journal of marketing management : MM
4
Journal of retailing and consumer services
4
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Ethics, social responsibility and sustainability in marketing
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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The journal of brand management : an international journal
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Business horizons
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Competition and cooperation in economics and business : Proceedings of the Asia-Pacific Research in Social Sciences and Humanities, Depok, Indonesia, 7-9 November 2016, Topics in Economics and Business
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
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International journal of quality and service sciences
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International journal of retail & distribution management
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Journal of business ethics : JOBE
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
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The globalisation of Chinese business : implications for multinational investors
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Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
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Agrarian economy and rural development : realities and perspectives for Romania : International Symposium : 11th edition
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Business process management journal
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Development, Growth and Finance of Organizations from an Eastern European Context : the 2015 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC)
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Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Digital Economy and the Green Revolution : 16th International Conference on Business Excellence, ICBE 2022, Bucharest, Romania, March 24-26, 2022
1
Economic dynamics and sustainable development ; Part 1
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The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
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