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~isPartOf:"Marketing letters : a journal of research in marketing"
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Markenartikel
Consumer behaviour
77
Konsumentenverhalten
77
Brand management
70
Markenführung
70
Brand image
48
Markenimage
48
Marketing management
37
Marketingmanagement
37
Brand
33
Preismanagement
27
Pricing strategy
27
Advertising effects
16
Werbewirkung
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Beziehungsmarketing
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15
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Innovationsmanagement
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Branding
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Ahuvia, Aaron
2
Bagozzi, Richard P.
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Batra, Rajeev
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Gunasti, Kunter
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Klink, Richard R.
2
Liu, Maggie Wenjing
2
Neslin, Scott A.
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Rossiter, John R.
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2
Baghi, Ilaria
1
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1
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Dens, Nathalie
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Devezer, Berna
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
247
The journal of brand management : an international journal
242
The journal of product & brand management
194
Journal of retailing and consumer services
146
European journal of marketing : EJM
59
Psychology & marketing
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Asia Pacific journal of marketing and logistics
43
Marketing intelligence & planning
42
Journal of strategic marketing
39
Journal of marketing communications
35
SpringerLink / Bücher
35
Journal of marketing
34
Journal of the Academy of Marketing Science
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
European journal of marketing
29
International journal of hospitality management
29
The journal of consumer marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of fashion marketing and management
27
Brands and branding
26
Journal of promotion management : innovations in planning and applied research
26
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Business horizons
24
International journal of consumer studies
24
Journal of marketing management : MM
24
Journal of retailing
24
Cogent business & management
23
International journal of advertising : the review of marketing communications
23
The IUP journal of brand management : IJBRM
23
International journal of market research : JMRS ; the journal of the Market Research Society
22
International marketing review
22
Journal of global marketing
22
International journal of market research
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
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ECONIS (ZBW)
33
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1
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
3
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
4
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
5
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
6
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
7
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
Saved in:
8
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
9
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
10
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
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