//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Markenführung"
~subject:"Store brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Store brand
Brand
42
Markenartikel
42
Consumer behaviour
35
Konsumentenverhalten
35
Brand management
33
Brand image
27
Markenimage
27
Advertising effects
7
Werbewirkung
7
Beziehungsmarketing
5
Relationship marketing
5
Brand loyalty
4
Branding
4
Emotion
4
USA
4
United States
4
Sound symbolism
3
Advertising
2
Advertising music
2
Brand alliance
2
Brand attachment
2
Brand choice
2
Brand crisis
2
Brand love
2
Brand name
2
Brand names
2
Business ethics
2
Cognition
2
Elderly people
2
Experiment
2
Gender
2
Geschlecht
2
Handelsmarke
2
Ingredient branding
2
Kognition
2
Kraftfahrzeug
2
Linguistics
2
Linguistik
2
Markentreue
2
more ...
less ...
Online availability
All
Undetermined
24
Free
1
Type of publication
All
Article
33
Type of publication (narrower categories)
All
Article in journal
32
Aufsatz in Zeitschrift
32
Conference paper
1
Konferenzbeitrag
1
Language
All
English
33
Author
All
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Gunasti, Kunter
2
Klink, Richard R.
2
Liu, Maggie Wenjing
2
Neslin, Scott A.
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Wu, Lan
2
Baghi, Ilaria
1
Baxter, Stacey M.
1
Besharat, Ali
1
Bodapati, Anand
1
Boeuf, Benjamin
1
Bradlow, Eric T.
1
Casteran, Gauthier
1
Chatterjee, Rabikar
1
Chen, Wei-Wei
1
Chrysochou, Polymeros
1
Cohen, Justin
1
Deighton, John
1
Dens, Nathalie
1
Devezer, Berna
1
Dommer, Sara Loughran
1
Eisend, Martin
1
Faulkner, Margaret
1
Fischer, Alexander
1
Fustinoni-Venturini, Mariana
1
Gabrielli, Veronica
1
Ghosh Chowdhury, Tilottama
1
González-Benito, Oscar
1
Grahl, Daniel
1
Grégoire, Yany
1
Ilicic, Jasmina
1
Jerath, Kinshuk
1
Johnen, Marius
1
Johnson, Jean L.
1
Kashmiri, Saim
1
Keller, Kevin Lane
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of business research : JBR
240
The journal of brand management : an international journal
234
The journal of product & brand management
194
Journal of retailing and consumer services
147
European journal of marketing : EJM
57
Psychology & marketing
49
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
37
Journal of marketing communications
34
SpringerLink / Bücher
33
International journal of hospitality management
31
The journal of consumer marketing
29
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Journal of the Academy of Marketing Science
28
Journal of marketing
27
Journal of marketing management : MM
27
Journal of strategic marketing
27
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
International journal of consumer studies
25
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of retailing
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
more ...
less ...
Source
All
ECONIS (ZBW)
33
Showing
1
-
10
of
33
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
3
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
4
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
5
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
6
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
7
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
Saved in:
8
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
9
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
10
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->