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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Sales promotion"
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Sales promotion
Verkaufsförderung
20
Consumer behaviour
15
Konsumentenverhalten
15
Preismanagement
6
Pricing strategy
6
Low-cost strategy
5
Niedrigpreisstrategie
5
Advertising effects
3
Beziehungsmarketing
3
Decision under uncertainty
3
Einzelhandel
3
Entscheidung unter Unsicherheit
3
Gesundheitsvorsorge
3
Kundenbindungsprogramm
3
Loyalty program
3
Preventive care
3
Relationship marketing
3
Retail trade
3
Werbewirkung
3
Advertising
2
Arzneimittel
2
Bibliometrics
2
Bibliometrie
2
Brand management
2
Cognition
2
Customer satisfaction
2
Eating habit
2
Einzelhandelspreis
2
Ernährungsverhalten
2
Kognition
2
Kundenzufriedenheit
2
Ladengestaltung
2
Markenführung
2
Pharmaceuticals
2
Price promotion
2
Retail price
2
Risikoaversion
2
Risk aversion
2
Salespeople
2
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Article
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21
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English
21
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Bijmolt, Tammo H. A.
2
Mantrala, Murali K.
2
Aspara, Jaakko
1
Barone, Michael J.
1
Bearden, William O.
1
Bommaraju, Raghuram
1
Breugelmans, Els
1
Corfman, Kim P.
1
Dholakia, Utpal M.
1
Dorotic, Matilda
1
Erev, Ido
1
Flores, Constanza
1
Fok, Dennis
1
Garrett, Jason
1
Gopalakrishna, Srinath
1
Haruvy, Ernan
1
Haws, Kelly L.
1
Heiman, Amir
1
Heravi, Saeed M.
1
Herpen, Erica van
1
Herrmann, Andreas
1
Hess, James D.
1
Isojärvi, Jyrki
1
Johnen, Marius
1
Joseph, Kissan
1
Kaur, Preetinder
1
Knoferle, Klemens M.
1
Kum, Doreen
1
Landwehr, Jan Rüdiger
1
Lee, Yih Hwai
1
Lee-Wingate, Sooyeon
1
Lyle, Keith B.
1
Martin, Brett A. S.
1
McAlister, Leigh
1
Montoya, Ricardo
1
Morgan, Peter
1
Movarrei, Reza
1
Nierop, Johannes Erjen Maurice van
1
Pervan, Simon J.
1
Ramaswami, Sridhar N.
1
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
63
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
Journal of the Academy of Marketing Science
15
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Gabler Edition Wissenschaft
6
Information systems research : ISR
6
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ECONIS (ZBW)
21
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1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Evaluating the impact of VAT-free
promotion
: the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
3
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
4
Buying free rewards : the impact of a points-plus-cash
promotion
on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
Saved in:
5
The vices and virtues of consumption choices : price
promotion
and consumer decision making
Yan, Ji
;
Tian, Kun
;
Heravi, Saeed M.
;
Morgan, Peter
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 461-475
Persistent link: https://www.econbiz.de/10011730697
Saved in:
6
Assessing sales contest effectiveness : the role of salesperson and sales district characteristics
Gopalakrishna, Srinath
;
Garrett, Jason
;
Mantrala, Murali K.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 589-602
Persistent link: https://www.econbiz.de/10011537287
Saved in:
7
When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
Saved in:
8
Are points like money? : an empirical investigation of reward
promotion
effectiveness for multicategory retailers
Wei, Liyuan
;
Xiao, Junji
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10010490140
Saved in:
9
The Chief Marketing Officer : an antidote to myopic earnings management practices
Kaur, Preetinder
;
Ramaswami, Sridhar N.
;
Bommaraju, Raghuram
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10012548432
Saved in:
10
Sales contests versus quotas with imbalanced territories
Syam, Niladri B.
;
Hess, James D.
;
Yang, Ying
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 229-224
Persistent link: https://www.econbiz.de/10009786897
Saved in:
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