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~isPartOf:"Marketing letters : a journal of research in marketing"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Persuasion knowledge
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2
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Amano, Tomomichi
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Marketing letters : a journal of research in marketing
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
1,082
Journal of knowledge management
1,042
Journal of information & knowledge management : JIKM
770
Research policy : policy, management and economic studies of science, technology and innovation
546
Journal of business research : JBR
398
Knowledge management research & practice : KMRP ; an official journal of the OR Society
345
Knowledge management research & practice : KMRP
338
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
310
International journal of knowledge management studies : IJKMS
295
Cogent business & management
294
Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering
278
International journal of technology management : IJTM
276
Technological forecasting & social change : an international journal
253
Management dynamics in the knowledge economy
250
Industrial marketing management : the international journal for industrial and high-tech firms
217
Journal of innovation & knowledge : JIK
208
International journal of production research
200
Technovation : the international journal of technological innovation, entrepreneurship and technology management
190
Technology analysis & strategic management
188
Journal of open innovation : technology, market, and complexity
184
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
166
International journal of innovation management
153
IEEE transactions on engineering management : EM
142
Journal of risk and financial management : JRFM
129
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
129
The IUP journal of knowledge management : IJKM
128
Strategic management journal
126
International journal of project management : the journal of The International Project Management Association
124
Administrative Sciences : open access journal
123
Management decision : MD
123
Management science : journal of the Institute for Operations Research and the Management Sciences
119
Journal of industrial engineering and management : JIEM
113
International business review : the official journal of the European International Business Academy
105
International journal of business information systems : IJBIS
102
Business process management journal
101
Tourism management : research, policies, practice
98
International journal of production economics
97
The journal of technology transfer
97
International journal of hospitality management
92
The international journal of human resource management
87
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ECONIS (ZBW)
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1
Soul and machine (learning)
Proserpio, Davide
;
Hauser, John R.
;
Liu, Xiao
;
Amano, …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 393-404
Persistent link: https://www.econbiz.de/10012417693
Saved in:
2
Brand-embedded interaction : a dynamic and personalized interaction for co-creation
Kim, Yuna
;
Slotegraaf, Rebecca J.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 183-193
Persistent link: https://www.econbiz.de/10011445988
Saved in:
3
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
4
All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
5
Challenges and opportunities in high-dimensional choice data analyses
Neik, Prasad
;
Wedel, Michel
;
Bacon, Lynd
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 201-213
Persistent link: https://www.econbiz.de/10003774251
Saved in:
6
The trustworthy brand : effects of conclusion explicitness and persuasion awareness on consumer judgments
Martin, Brett A. S.
;
Strong, Carolyn A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 473-485
Persistent link: https://www.econbiz.de/10011537266
Saved in:
7
Playing with fire : aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility
Vanhamme, Joëlle
;
Swaen, Valérie
;
Berens, Guido A. J. M.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 565-578
Persistent link: https://www.econbiz.de/10011399122
Saved in:
8
The impact of the amount of available information on decision delay : the role of common features
Nagpal, Anish
;
Khare, Adwait
;
Ghosh Chowdhury, Tilottama
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 405-421
Persistent link: https://www.econbiz.de/10010217765
Saved in:
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