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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
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Brand management
70
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70
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61
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Eisend, Martin
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Kim, Jungkeun
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Klink, Richard R.
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Völckner, Franziska
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Gunasti, Kunter
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Ye, Jun
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Triennial Invitational Choice Symposium <11., 2019, Cambridge, Md.>
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Triennial Invitational Choice Symposium <8, 2010, Key Largo, Fla.>
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Triennial Invitational Choice Symposium <9, 2013, Rotterdam>
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Marketing letters : a journal of research in marketing
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,354
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,608
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,044
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
22,997
Far Eastern economic review
22,063
European journal of operational research : EJOR
21,823
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,076
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,662
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,886
Working paper / National Bureau of Economic Research, Inc
15,185
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,689
CESifo Working Paper
14,325
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ECONIS (ZBW)
682
OLC EcoSci
8
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1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
5
Bitcoin-denominated prices can reduce preference for vice products
Park, Joowon
;
Banker, Sachin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 309-319
Persistent link: https://www.econbiz.de/10014333939
Saved in:
6
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
7
CEO inside-debt compensation and strategic emphasis
Shankar, Nithya
;
Francis, Bill B.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 653-667
Persistent link: https://www.econbiz.de/10014458460
Saved in:
8
Consumer misestimations of small recurring changes vs. a single large lump sum
Gunasti, Kunter
;
Chen, Haipeng
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 605-617
Persistent link: https://www.econbiz.de/10014457870
Saved in:
9
The creative touch : the influence of haptics on creativity
Kim, Claire Heeryung
;
Herd, Kelly B.
;
Krishnan, H. Shanker
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 113-124
Persistent link: https://www.econbiz.de/10014266015
Saved in:
10
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
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