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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"SpringerLink / Bücher"
~subject:"Werbewirkung"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
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Why, when, and how much to entertain consumers in advertisements? : a web-based facial tracking field study
Teixeira, Thales
;
Picard, Rosalind W.
;
Kaliouby, Rana el
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 809-827
Persistent link: https://www.econbiz.de/10010468387
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2
Real-time evaluation of e-mail campaign performance
Bonfrer, Andre
;
Drèze, Xavier
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 251-263
Persistent link: https://www.econbiz.de/10003843298
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