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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Germany"
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Advertising effects
Germany
Consumer behaviour
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Brand management
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Brand image
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of brand management : an international journal
Journal of business research : JBR
146
Journal of marketing communications
132
International journal of advertising : the review of marketing communications
126
SpringerLink / Bücher
111
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
85
Psychology & marketing
70
Journal of promotion management : innovations in planning and applied research
67
Gabler Edition Wissenschaft
64
Journal of promotion management : JPM
61
International journal of internet marketing and advertising : IJIMA
54
Journal of advertising research
52
Journal of advertising : official publication of the American Academy of Advertising
45
Europäische Hochschulschriften / 5
44
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
38
European journal of marketing : EJM
36
Marketing : ZFP ; journal of research and management
35
The journal of product & brand management
35
International journal of consumer studies
34
The journal of consumer marketing
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Schriftenreihe Studien zum Konsumentenverhalten
31
Asia Pacific journal of marketing and logistics
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of current issues and research in advertising : JCIRA
30
Research
30
Springer eBook Collection / Business and Economics
30
Health marketing quarterly
27
Journal of international consumer marketing
26
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing intelligence & planning
25
International journal of hospitality management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of marketing
23
Journal of current issues and research in advertising
22
Jahrbuch der Absatz- und Verbrauchsforschung
21
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ECONIS (ZBW)
66
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Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
2
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
3
Understanding worldview beliefs to allay skepticism toward CSR advertising
Magee, Robert G.
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 538-555
Persistent link: https://www.econbiz.de/10013463721
Saved in:
4
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
Saved in:
5
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
6
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
7
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
8
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
9
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
10
Human-like versus me-like brands in corporate social responsibility : the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands
Jeong, Hyun Ju
;
Kim, Jihye
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012433569
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