//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of brand management : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Handelsmarke"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Handelsmarke
12
Store brand
12
Brand management
8
Markenführung
8
Brand
7
Markenartikel
7
Consumer behaviour
4
Einzelhandel
4
Konsumentenverhalten
4
Retail trade
4
Bibliometrics
3
Bibliometrie
3
store brands
3
Brand image
2
Distribution channel
2
Markenimage
2
Markenrecht
2
Trademark law
2
Vertriebsweg
2
1966-2005
1
Australia
1
Australien
1
Business cycle
1
Comparison
1
Competition
1
Consumer goods industry
1
Dairy product
1
Demand
1
Einzelhandelspreis
1
Estimation
1
FMCG
1
Familienunternehmen
1
Family business
1
Firm valuation
1
Food retailing
1
Game theory
1
Globalisierung
1
Globalization
1
Großbritannien
1
Handelsmarketing
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Case study
1
Fallstudie
1
Language
All
English
12
Author
All
Bartels, Jos
1
Block, Jörn
1
Cao, Yougen
1
Chen, Jack Xinlei
1
Chimhundu, Ranga
1
Dhar, Tirtha
1
Du, Mei
1
Dubé, Jean-Pierre
1
Fisch, Christian
1
Geyskens, Inge
1
Hitsch, Güenter J.
1
Hyman, Michael R.
1
John, George
1
Kopf, Dennis A.
1
Lee, Dongdae
1
Narasimhan, Chakravarthi
1
Narasimhan, Om
1
Nasser, Sherif
1
Nenycz-Thiel, Magda
1
Reinders, Machiel J.
1
Ren, Shengce
1
Rossi, Peter E.
1
Rubio Benito, Natalia
1
Sandner, Philipp
1
Sethuraman, Raj
1
Steenkamp, Jan-Benedict E. M.
1
Turcic, Danko
1
Yagüe Guillén, María Jésus
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of brand management : an international journal
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
SpringerLink / Bücher
21
The international review of retail, distribution and consumer research
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Gabler Edition Wissenschaft
9
Journal of agricultural & food industrial organization
9
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Springer Proceedings in Business and Economics
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Research
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing
6
Journal of marketing research : JMR
6
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Reihe: Marketing, Handel und Management
6
Report / Marketing Science Institute
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Innovatives Markenmanagement
5
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Strategic trademark management : a systematic literature review and prospects for future research
Cao, Yougen
;
Ren, Shengce
;
Du, Mei
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 435-453
Persistent link: https://www.econbiz.de/10013391006
Saved in:
2
Income and wealth effects on private-label demand : evidence from the Great Recession
Dubé, Jean-Pierre
;
Hitsch, Güenter J.
;
Rossi, Peter E.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 22-53
Persistent link: https://www.econbiz.de/10011818446
Saved in:
3
The roles of identity and brand equity in organic consumption behavior : private label brands versus national brands
Reinders, Machiel J.
;
Bartels, Jos
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011704264
Saved in:
4
Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
Saved in:
5
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
6
Trademark families : characteristics and market values
Block, Jörn
;
Fisch, Christian
;
Sandner, Philipp
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 150-170
Persistent link: https://www.econbiz.de/10010252611
Saved in:
7
National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
Saved in:
8
Private labels in Australia : a case where retailer concentration does not predicate private labels share
Nenycz-Thiel, Magda
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 624-633
Persistent link: https://www.econbiz.de/10009232994
Saved in:
9
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
Saved in:
10
Review of literature : future research suggestions ; private label brands ; benefits, success factors and future research
Hyman, Michael R.
;
Kopf, Dennis A.
;
Lee, Dongdae
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 368-389
Persistent link: https://www.econbiz.de/10003971198
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->