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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of product & brand management"
~person:"Levy, Shalom"
~subject:"Advertising"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
International journal of advertising : the quarterly review of marketing communications
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Does advertising matter to store brand purchase intention? : a conceptual framework
Levy, Shalom
;
Gendel-Guterman, Hanna
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 89-97
Persistent link: https://www.econbiz.de/10009569993
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