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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of product & brand management"
~subject:"Advertising"
~subject:"Produktqualität"
~type_genre:"Article in journal"
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Advertising
Produktqualität
Brand management
419
Markenführung
419
Consumer behaviour
339
Konsumentenverhalten
339
Brand image
326
Markenimage
326
Brand
237
Markenartikel
235
Beziehungsmarketing
102
Relationship marketing
102
Social Web
61
Social web
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Internet marketing
54
Online-Marketing
54
Advertising effects
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Marketing management
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Marketingmanagement
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Luxury goods
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Emotion
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Markentreue
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Corporate social responsibility
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Hill, Shawndra
2
Moorthy, Sridhar
2
Vera, Jorge
2
Agrawal, Jagdish
1
Allenby, Greg M.
1
Ar, Aybeniz Akdeniz
1
Bai, Rubing
1
Ban, Masataka
1
Blankson, Charles
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Brannon, Daniel C.
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Carsana, Laurence
1
Chen, Huan
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1
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1
Consolación-Segura, Carolina
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1
DelVeccio, Devon
1
Desai, Preyas S.
1
Erdem, Tülin
1
Fang, Xiang
1
Fornerino, Marianela
1
Foscht, Thomas
1
Foutz, Natasha Zhang
1
Gendel-Guterman, Hanna
1
Gong, Qiang
1
Gopinath, Shyam
1
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1
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1
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1
Heo, Jun
1
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1
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1
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1
Jolibert, Alain
1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
Journal of business research : JBR
48
International journal of advertising : the review of marketing communications
32
Journal of marketing communications
32
Journal of advertising research
31
International journal of advertising : the quarterly review of marketing communications
29
Journal of advertising
25
Journal of retailing and consumer services
22
Psychology & marketing
16
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of promotion management : JPM
14
Asia Pacific journal of marketing and logistics
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
The journal of brand management : an international journal
13
European journal of marketing : EJM
12
Journal of promotion management : innovations in planning and applied research
12
International journal of internet marketing and advertising : IJIMA
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global marketing
8
Journal of historical research in marketing
8
Marketing letters : a journal of research in marketing
8
International journal of hospitality management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of international consumer marketing
7
Journal of marketing
6
Journal of marketing theory and practice : JMTP
6
Marketing : ZFP ; journal of research and management
6
The journal of consumer marketing
6
European journal of operational research : EJOR
5
International journal of consumer studies
5
International journal of industrial organization
5
Journal of current issues and research in advertising : JCIRA
5
Journal of food products marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Applied economics
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of consumer behaviour : an international research review
4
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ECONIS (ZBW)
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1
Do products branded with handwritten scripts suffer more amid product-harm crises?
Bai, Rubing
;
Ma, Baolong
;
Hu, Zhichen
;
Wang, Hong
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10014229049
Saved in:
2
Brand implications of advertising products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
Saved in:
3
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
4
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
5
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
6
The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux wine investigation
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 80-90
Persistent link: https://www.econbiz.de/10011666476
Saved in:
7
The contribution of a brand spokesperson's voice to consumer-based brand equity
Zoghaib, Alice
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 492-502
Persistent link: https://www.econbiz.de/10011778298
Saved in:
8
Making the brand appealing : advertising strategies and consumers' attitude towards UK retail bank brands
Mogaji, Emmanuel
;
Danbury, Annie
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 531-544
Persistent link: https://www.econbiz.de/10011801051
Saved in:
9
Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand
Mishra, Sanjay
;
Singh, Surendra N.
;
Fang, Xiang
;
Yin, …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 159-176
Persistent link: https://www.econbiz.de/10011700748
Saved in:
10
Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.
;
Brannon, Daniel C.
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012798125
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