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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of product & brand management"
~subject:"Advertising"
~subject:"Relationship marketing"
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Advertising
Relationship marketing
Brand management
420
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
Journal of business research : JBR
161
Journal of retailing and consumer services
111
The journal of brand management : an international journal
93
International journal of hospitality management
43
Journal of marketing communications
37
Journal of promotion management : innovations in planning and applied research
36
Psychology & marketing
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International journal of internet marketing and advertising : IJIMA
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the review of marketing communications
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Industrial marketing management : the international journal for industrial and high-tech firms
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SpringerLink / Bücher
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Cogent business & management
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European journal of marketing : EJM
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Journal of strategic marketing
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International journal of advertising : the quarterly review of marketing communications
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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International journal of contemporary hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of travel and tourism marketing
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Journal of advertising research
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Journal of marketing
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Journal of promotion management : JPM
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The journal of consumer marketing
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European journal of marketing
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Global business review
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The IUP journal of brand management : IJBRM
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Business horizons
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Journal of marketing management : MM
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of the Academy of Marketing Science
13
The journal of business & industrial marketing
13
The journal of services marketing
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of market research
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ECONIS (ZBW)
116
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
5
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
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6
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
7
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
8
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
9
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
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10
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
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