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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of product & brand management"
~subject:"Produktqualität"
~type_genre:"Article in journal"
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Produktqualität
Brand management
419
Markenführung
419
Consumer behaviour
339
Konsumentenverhalten
339
Brand image
326
Markenimage
326
Brand
237
Markenartikel
235
Beziehungsmarketing
102
Relationship marketing
102
Social Web
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Social web
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Internet marketing
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Online-Marketing
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Advertising effects
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Werbewirkung
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Marketing management
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Marketingmanagement
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Brand loyalty
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United States
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Luxury goods
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Luxusgüter
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Emotion
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Markentreue
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Social media
25
Brand extension
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Markentransfer
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Viral marketing
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Virales Marketing
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Corporate Social Responsibility
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Corporate social responsibility
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Product quality
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Advertising
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Moorthy, Sridhar
2
Vera, Jorge
2
Agrawal, Jagdish
1
Ar, Aybeniz Akdeniz
1
Bai, Rubing
1
Brannon, Daniel C.
1
Carsana, Laurence
1
Chen, Pei-Ting
1
Chen, Yuxin
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DelVeccio, Devon
1
Erdem, Tülin
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Fang, Xiang
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Fornerino, Marianela
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Foscht, Thomas
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Gong, Qiang
1
Grimm, Pamela E.
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Gómez-Suárez, Mónica
1
Hauteville, François d'
1
Hu, Zhichen
1
Jansen, Hans Christian
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Jolibert, Alain
1
Kamath, Shyam J.
1
Kara, Ali
1
Keane, Michael P.
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Keller, Kevin Lane
1
Ku, Hsuan-Hsuan
1
Lu, Jinzhao
1
Ma, Baolong
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Miller, Chadwick J.
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Mishra, Sanjay
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Modig, Erik
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Naik, Prasad A.
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Olbrich, Rainer
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Oubiña, Javier
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Puligadda, Sanjay
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Qian, Yi
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Rea, Brianna
1
Romero, Marisabel
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Rosengren, Sara
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
Journal of business research : JBR
12
Journal of retailing and consumer services
11
Asia Pacific journal of marketing and logistics
6
Psychology & marketing
6
International journal of hospitality management
4
International journal of industrial organization
4
Journal of food products marketing
4
Applied economics
3
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global marketing
3
Journal of institutional and theoretical economics : JITE
3
Journal of international consumer marketing
3
Journal of marketing research : JMR
3
Journal of marketing theory and practice : JMTP
3
Journal of political economy
3
Marketing letters : a journal of research in marketing
3
Nepalese journal of economics : a publication of Uniglobe College
3
Nepalese journal of finance : a publication of Uniglobe College
3
Services marketing quarterly
3
The Rand journal of economics
3
The journal of brand management : an international journal
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Asia-Pacific journal of management research and innovation : APJMRI
2
Business and Economic Research : BER
2
Business history
2
European journal of operational research : EJOR
2
Frontiers of business research in China : selected publications from Chinese universities
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of production research
2
International journal of retail & distribution management
2
International journal of wine business research : IJWBR
2
Journal for global business advancement : JGBA
2
Journal of Contemporary Issues in Business and Government
2
Journal of agricultural economics
2
Journal of air transport management
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
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ECONIS (ZBW)
22
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1
Do products branded with handwritten scripts suffer more amid product-harm crises?
Bai, Rubing
;
Ma, Baolong
;
Hu, Zhichen
;
Wang, Hong
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10014229049
Saved in:
2
Brand implications of advertising products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
Saved in:
3
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
4
The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux wine investigation
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 80-90
Persistent link: https://www.econbiz.de/10011666476
Saved in:
5
Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand
Mishra, Sanjay
;
Singh, Surendra N.
;
Fang, Xiang
;
Yin, …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 159-176
Persistent link: https://www.econbiz.de/10011700748
Saved in:
6
Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.
;
Brannon, Daniel C.
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012798125
Saved in:
7
Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao
;
Xu, Yingjiao
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
Saved in:
8
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
9
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
10
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
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