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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~person:"Lewis, Michael"
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Lewis, Michael
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of retailing
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ECONIS (ZBW)
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A border strategy analysis of ad source and message tone in senatorial campaigns
Wang, Yanwen
;
Lewis, Michael
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 333-355
Persistent link: https://www.econbiz.de/10011884339
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Dynamic customer management and the value of one-to-one marketing
Khan, Romana
;
Lewis, Michael
;
Singh, Vishal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1063-1079
Persistent link: https://www.econbiz.de/10003909105
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