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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"pricing"
~type_genre:"Article in journal"
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Consumer behaviour
pricing
Konsumentenverhalten
273
Theorie
202
Theory
202
USA
114
United States
114
Internet marketing
107
Online-Marketing
106
Preismanagement
106
Pricing strategy
106
Game theory
105
Spieltheorie
105
Advertising effects
91
Werbewirkung
91
Advertising
82
Werbung
82
Experiment
63
Competition
58
Wettbewerb
58
Distribution channel
57
Vertriebsweg
57
game theory
53
Bayes-Statistik
52
Bayesian inference
52
Social Web
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Social web
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Online retailing
46
Online-Handel
46
Einzelhandel
45
Retail trade
45
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45
Virales Marketing
45
Beziehungsmarketing
43
Marketing management
43
Marketingmanagement
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Relationship marketing
43
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advertising
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303
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Chintagunta, Pradeep K.
10
Hauser, John R.
9
Iyengar, Radha
7
Kuksov, Dmitri
7
Sun, Baohong
7
Braun, Michael
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Bronnenberg, Bart J.
5
Chan, Tat
5
Feinberg, Fred M.
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Anderson, Eric T.
4
Arora, Neeraj
4
Desai, Preyas S.
4
Fader, Peter
4
Gordon, Brett R.
4
Manchanda, Puneet
4
Narayan, Vishal
4
Roberts, John H.
4
Simester, Duncan
4
Srinivasan, Kannan
4
Che, Hai
3
Chen, Yuxin
3
Chu, Junhong
3
Danaher, Peter J.
3
Donkers, Bas
3
Dukes, Anthony
3
Dzyabura, Daria
3
Gerstner, Eitan
3
Gopalakrishnan, Arun
3
Guo, Liang
3
Iyer, Ganesh
3
Kadiyali, Vrinda
3
Lewis, Michael
3
Mayzlin, Dina
3
Mehta, Nitin
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,892
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Management science : journal of the Institute for Operations Research and the Management Sciences
392
Asia Pacific journal of marketing and logistics
391
Journal of marketing research : JMR
353
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of travel and tourism marketing
313
Journal of international consumer marketing
312
Journal of marketing management : MM
308
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
Cogent business & management
288
Journal of marketing
286
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
246
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
232
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ECONIS (ZBW)
303
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91
A dynamic model of health insurance choices and healthcare consumption decisions
Mehta, Nitin
;
Ni, Jian
;
Srinivasan, Kannan
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011695366
Saved in:
92
The effect of calorie posting regulation on consumer opinion : a flexible latent dirichlet allocation model with informative priors
Puranam, Dinesh
;
Narayan, Vishal
;
Kadiyali, Vrinda
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 726-746
Persistent link: https://www.econbiz.de/10011760371
Saved in:
93
The effects of product line breadth : evidence from the automotive industry
Moreno, Antonio
;
Terwiesch, Christian
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011672603
Saved in:
94
Entry of copycats of luxury brands
Gao, Sarah Yini
;
Lim, Wei Shi
;
Tang, Christopher S.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10011672608
Saved in:
95
Estimating search benefits from path-tracking data : measurement and determinants
Seiler, Stephan
;
Pinna, Fabio
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 565-589
Persistent link: https://www.econbiz.de/10011744822
Saved in:
96
In-store advertising by competitors
Kuksov, Dmitri
;
Prasad, Ashutosh
;
Zia, Mohammad
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 402-425
Persistent link: https://www.econbiz.de/10011695445
Saved in:
97
Is advance selling desirable with competition?
Cachon, Gérard
;
Feldman, Pnina
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 214-231
Persistent link: https://www.econbiz.de/10011672604
Saved in:
98
Optimizing click-through in online rankings with endogenous search refinement
De los Santos, Babur
;
Koulayev, Sergei
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 542-564
Persistent link: https://www.econbiz.de/10011744817
Saved in:
99
Pricing with prescheduled sales
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
Saved in:
100
Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
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