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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Cebollada, Javier"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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Konsumentenverhalten
Theorie
Consumer behaviour
1
Distribution channel
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E-commerce
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Electronic Commerce
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Food retailing
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Food trade
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Lebensmitteleinzelhandel
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Lebensmittelhandel
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Online retailing
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Online-Handel
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Transaction costs
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Transaktionskosten
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Vertriebsweg
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channel choice
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green shopping
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hierarchical Bayesian
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online grocery shopping
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plausibly exogenous
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transaction costs
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Cebollada, Javier
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Chicago Booth School of Business Research Paper
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Departamento de Gestion de Empresas DT 85/07
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Electronic commerce research
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Quantifying transaction costs in online/off-line grocery channel choice
Chintagunta, Pradeep K.
;
Chu, Junhong
;
Cebollada, Javier
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 96-114
Persistent link: https://www.econbiz.de/10009511626
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