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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Gijsbrechts, Els"
~person:"Hu, Yansong"
~subject:"Konsumentenverhalten"
~subject:"Verkaufsförderung"
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Konsumentenverhalten
Verkaufsförderung
Consumer behaviour
2
Innovation diffusion
2
Innovationsdiffusion
2
High technology
1
Hochtechnologie
1
New product development
1
Produktentwicklung
1
Sales promotion
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Social network
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Social status
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Sozialer Status
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Soziales Netzwerk
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Theorie
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Theory
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adoption behavior
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contractual services
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free-trial promotions
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hazard model
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high-tech consumer services
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learning
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nested case-control design
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new product adoption
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promotion effectiveness
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promotion timing
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social contagion
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Gijsbrechts, Els
Hu, Yansong
Van Den Bulte, Christophe
4
Iyengar, Radha
3
Valente, Thomas W.
2
Xie, Ying
2
Ameri, Mina
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Amir, On
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Foubert, Bram
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Godes, David
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Goldenberg, Jacob
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Ho, Teck-Hua
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Honka, Elisabeth
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Lee, Jae Young
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
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Try it, you'll like it-or will you? The perils of early free-trial promotions for high-tech service adoption
Foubert, Bram
;
Gijsbrechts, Els
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 810-826
Persistent link: https://www.econbiz.de/10011584725
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2
Nonmonotonic status effects in new product adoption
Hu, Yansong
;
Van Den Bulte, Christophe
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 509-533
Persistent link: https://www.econbiz.de/10010402544
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