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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Hanssens, Dominique M."
~person:"Malhotra, Naresh K."
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Hanssens, Dominique M.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Review of marketing research
10
SAGE library in marketing
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Legends in marketing
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Review of Marketing Research Ser.
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Fundamentals of marketing research ; Vol. 1
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Handbook of marketing decision models
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Journal of marketing research : JMR
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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Continuing to broaden the marketing concept : making the world a better place
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ERIM report series research in management
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Fundamentals of marketing research ; Vol. 6
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MSI reports : working paper series
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Marketing intelligence & planning
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Pearson always learning
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Review of marketing research , 4
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Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
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2
Editorial: marketing science : a strategic review
Chintagunta, Pradeep K.
;
Hanssens, Dominique M.
; …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10009725724
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