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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Advertising"
~subject:"Germany"
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Advertising effects
Advertising
Germany
Consumer behaviour
273
Konsumentenverhalten
273
Theorie
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Theory
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Internet marketing
47
Online-Marketing
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Preismanagement
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Kuksov, Dmitri
3
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3
Allenby, Greg M.
2
Fossen, Beth L.
2
Hill, Shawndra
2
Johnson, Garrett A.
2
Mayzlin, Dina
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Teixeira, Thales
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
162
Journal of marketing communications
141
International journal of advertising : the review of marketing communications
140
SpringerLink / Bücher
116
International journal of advertising : the quarterly review of marketing communications
99
Journal of retailing and consumer services
98
Journal of advertising research
84
Psychology & marketing
75
Journal of promotion management : JPM
70
Journal of promotion management : innovations in planning and applied research
69
Gabler Edition Wissenschaft
65
International journal of internet marketing and advertising : IJIMA
59
Journal of advertising : official publication of the American Academy of Advertising
56
Marketing letters : a journal of research in marketing
45
Europäische Hochschulschriften / 5
44
European journal of marketing : EJM
40
Journal of marketing research : JMR
40
International journal of consumer studies
37
Marketing : ZFP ; journal of research and management
37
Journal of advertising
36
The journal of product & brand management
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of current issues and research in advertising : JCIRA
34
Asia Pacific journal of marketing and logistics
33
Research
33
Health marketing quarterly
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Schriftenreihe Studien zum Konsumentenverhalten
32
The journal of consumer marketing
32
The journal of brand management : an international journal
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Springer eBook Collection / Business and Economics
30
Journal of international consumer marketing
28
Journal of marketing
27
Marketing intelligence & planning
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
26
International journal of hospitality management
25
Journal of current issues and research in advertising
25
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ECONIS (ZBW)
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1
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
4
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
5
How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012504956
Saved in:
6
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
7
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
8
When consumers learn, money burns : signaling quality via advertising with observational learning and word of mouth
Joshi, Yogesh V.
;
Musalem, Andrés
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 168-188
Persistent link: https://www.econbiz.de/10012493751
Saved in:
9
Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.
;
Nair, Harikesh
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
Saved in:
10
Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.
;
Shriver, Scott K.
;
Du, Shaoyin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
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