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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Germany"
~subject:"Preisdifferenzierung"
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Advertising effects
Germany
Preisdifferenzierung
Consumer behaviour
273
Konsumentenverhalten
273
Theorie
55
Theory
55
Internet marketing
47
Online-Marketing
47
Preismanagement
41
Pricing strategy
41
Werbewirkung
37
Advertising
35
Werbung
35
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33
Experiment
27
Game theory
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Online retailing
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Online-Handel
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Spieltheorie
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Virales Marketing
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game theory
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Price discrimination
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Bayes-Statistik
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Bayesian inference
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Brand management
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Desai, Preyas S.
3
Tucker, Catherine
3
Chan, Tat
2
Danaher, Peter J.
2
Fossen, Beth L.
2
Hill, Shawndra
2
Johnson, Garrett A.
2
Purohit, Devavrat
2
Shin, Jiwoong
2
Teixeira, Thales
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Zhou, Bo
2
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1
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Bedre-Defolie, Özlem
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1
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1
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1
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1
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1
Chen, Xinlei
1
Cheng, Zhang
1
Chiou, Lesley
1
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Conitzer, Vincent
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De, Anwesha
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Du, Shaoyin
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
156
Journal of marketing communications
132
International journal of advertising : the review of marketing communications
126
SpringerLink / Bücher
112
Journal of retailing and consumer services
92
International journal of advertising : the quarterly review of marketing communications
89
Psychology & marketing
72
Journal of promotion management : innovations in planning and applied research
67
Gabler Edition Wissenschaft
64
Journal of promotion management : JPM
61
International journal of internet marketing and advertising : IJIMA
54
Journal of advertising research
52
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
45
Europäische Hochschulschriften / 5
44
Journal of marketing research : JMR
44
The journal of product & brand management
40
European journal of marketing : EJM
37
Marketing : ZFP ; journal of research and management
37
International journal of consumer studies
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
The journal of consumer marketing
33
Asia Pacific journal of marketing and logistics
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Schriftenreihe Studien zum Konsumentenverhalten
31
Springer eBook Collection / Business and Economics
31
Journal of current issues and research in advertising : JCIRA
30
Research
30
The journal of brand management : an international journal
28
Health marketing quarterly
27
International journal of industrial organization
27
Journal of international consumer marketing
26
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
26
Journal of marketing
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing intelligence & planning
25
International journal of hospitality management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
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ECONIS (ZBW)
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1
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
4
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
5
How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012504956
Saved in:
6
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
7
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
8
Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.
;
Nair, Harikesh
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
Saved in:
9
Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.
;
Shriver, Scott K.
;
Du, Shaoyin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
Saved in:
10
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
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