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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Germany"
~subject:"Spieltheorie"
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Advertising effects
Germany
Spieltheorie
Consumer behaviour
273
Konsumentenverhalten
273
Theorie
55
Theory
55
Internet marketing
47
Online-Marketing
47
Preismanagement
41
Pricing strategy
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Online-Handel
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game theory
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Bayes-Statistik
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Kuksov, Dmitri
5
Desai, Preyas S.
3
Shin, Jiwoong
3
Tucker, Catherine
3
Fossen, Beth L.
2
Hill, Shawndra
2
Johnson, Garrett A.
2
Luo, Xueming
2
Mayzlin, Dina
2
Pazgal, Amit I.
2
Purohit, Devavrat
2
Rao, Raghunath Singh
2
Rao, Ram C.
2
Schaefer, Richard
2
Soberman, David A.
2
Teixeira, Thales
2
Yoganarasimhan, Hema
2
Akella, Ram
1
Aral, Sinan
1
Barajas, Joel
1
Berman, Ron
1
Bhargava, Neha
1
Bleier, Alexander
1
Bordley, Robert F.
1
Brynjolfsson, Erik
1
Cachon, Gérard
1
Caillaud, Bernard
1
Chakraborty, Archishman
1
Chan, Tat
1
Chapsky, Dan
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Chen, Xinlei
1
Cheng, Zhang
1
Chiou, Lesley
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Danaher, Peter J.
1
De Nijs, Romain
1
De, Anwesha
1
Du, Shaoyin
1
Dubé, Jean-Pierre
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
150
Journal of marketing communications
133
International journal of advertising : the review of marketing communications
127
SpringerLink / Bücher
111
Journal of retailing and consumer services
96
International journal of advertising : the quarterly review of marketing communications
89
Psychology & marketing
72
Journal of promotion management : innovations in planning and applied research
67
Gabler Edition Wissenschaft
64
Journal of promotion management : JPM
61
International journal of internet marketing and advertising : IJIMA
54
Journal of advertising research
52
Journal of advertising : official publication of the American Academy of Advertising
45
Europäische Hochschulschriften / 5
44
Marketing letters : a journal of research in marketing
43
Journal of marketing research : JMR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
36
The journal of product & brand management
36
Marketing : ZFP ; journal of research and management
35
International journal of consumer studies
34
The journal of consumer marketing
32
Asia Pacific journal of marketing and logistics
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Schriftenreihe Studien zum Konsumentenverhalten
31
Journal of current issues and research in advertising : JCIRA
30
Research
30
Springer eBook Collection / Business and Economics
30
The journal of brand management : an international journal
28
Health marketing quarterly
27
Journal of international consumer marketing
26
Marketing intelligence & planning
26
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
26
International journal of hospitality management
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of marketing
23
Journal of current issues and research in advertising
22
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ECONIS (ZBW)
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1
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
4
Pricing under dynamic competition when loyal consumers stockpile
Gangwar, Manish
;
Kumar, Nanda
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 569-588
Persistent link: https://www.econbiz.de/10012594063
Saved in:
5
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
6
How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012504956
Saved in:
7
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
8
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
9
When consumers learn, money burns : signaling quality via advertising with observational learning and word of mouth
Joshi, Yogesh V.
;
Musalem, Andrés
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 168-188
Persistent link: https://www.econbiz.de/10012493751
Saved in:
10
Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.
;
Nair, Harikesh
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
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