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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Marketing management"
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Advertising effects
Marketing management
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7
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7
Advertising
5
Internet marketing
5
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5
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
21
Journal of advertising : official publication of the American Academy of Advertising
20
Young consumers : insight and ideas for responsible marketers
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of marketing communications
9
Psychology & marketing
9
SpringerLink / Bücher
9
The journal of consumer marketing
9
International journal of advertising : the review of marketing communications
8
International journal of consumer studies
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Marketing letters : a journal of research in marketing
6
European journal of marketing : EJM
5
Journal of food products marketing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing intelligence & planning
5
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
Journal of international consumer marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Marketing : ZFP ; journal of research and management
4
Marketing theory
4
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
4
Research
4
Review of industrial organization : RIO
4
The silver market phenomenon : marketing and innovation in the aging society
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
A - N
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
Australasian marketing journal
3
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
3
Erfurter Hefte zum angewandten Marketing
3
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
3
Harvard business review : HBR
3
Health marketing quarterly
3
Jahrbuch Seniorenmarketing
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Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
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1
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
2
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
3
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
4
Competitive targeted advertising with price discrimination
Esteves, Rosa-Branca
;
Resende, Joana
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 576-587
Persistent link: https://www.econbiz.de/10011532475
Saved in:
5
Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
Saved in:
6
Contextual advertising
Zhang, Kaifu
;
Katona, Zsolt
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 980-994
Persistent link: https://www.econbiz.de/10009702510
Saved in:
7
Identifying causal marketing mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1079-1097
Persistent link: https://www.econbiz.de/10009427799
Saved in:
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