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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Store brand"
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Advertising effects
Store brand
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38
Markenartikel
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Hill, Shawndra
2
Narasimhan, Om
2
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Chen, Xinlei
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Desai, Preyas S.
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Dhar, Tirtha
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Geyskens, Inge
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Liu, Jia
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Mehta, Nitin
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
43
Journal of business research : JBR
35
The journal of product & brand management
30
Journal of marketing communications
18
The journal of brand management : an international journal
18
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of retail & distribution management
12
Psychology & marketing
12
The international review of retail, distribution and consumer research
11
European journal of operational research : EJOR
10
Journal of retailing
10
Journal of the Academy of Marketing Science
10
Marketing : ZFP ; journal of research and management
10
Marketing letters : a journal of research in marketing
9
The journal of consumer marketing
9
European journal of marketing : EJM
8
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising : official publication of the American Academy of Advertising
7
Asia Pacific journal of marketing and logistics
6
International journal of production economics
6
Journal of advertising research
6
Journal of promotion management : innovations in planning and applied research
6
Report / Marketing Science Institute
6
Transportation research / E : an international journal
6
A master class in brand planning : the timeless works of Stephen King
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing intelligence & planning
5
Report / Marketing Science Institute / Marketing Science Institute
5
Review of industrial organization : RIO
5
Australasian marketing journal
4
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of food products marketing
4
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1
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
2
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
3
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
4
The company that you keep : when to buy a competitor's keyword
Desai, Preyas S.
;
Shin, Woochoel
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 485-508
Persistent link: https://www.econbiz.de/10010402545
Saved in:
5
National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
Saved in:
6
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
Saved in:
7
Informing, transforming, and persuading : disentangling the multiple effects of advertising on brand choice decisions
Mehta, Nitin
;
Chen, Xinlei
;
Narasimhan, Om
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 334-355
Persistent link: https://www.econbiz.de/10003736518
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