//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Automotive industry"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Produktmanagement"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Automotive industry
Konsumentenverhalten
Marketingmanagement
Theorie
Product management
14
Produktmanagement
14
Game theory
6
Spieltheorie
6
Preismanagement
4
Pricing strategy
4
Theory
4
USA
3
United States
3
Competition
2
Consumer behaviour
2
Duopol
2
Duopoly
2
New product development
2
Product differentiation
2
Produktdifferenzierung
2
Produktentwicklung
2
Wettbewerb
2
product strategy
2
Amazon.com Inc.
1
Beziehungsmarketing
1
Book trade
1
Buchhandel
1
Bundling strategy
1
Category Management
1
Category management
1
Competitive strategy
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer satisfaction
1
Dauerhafte Konsumgüter
1
Demand
1
Durable goods
1
E-commerce
1
Electronic Commerce
1
Electronic publishing
1
Elektronische Publikation
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Case study
1
Fallstudie
1
Language
All
English
7
Author
All
Amaldoss, Wilfred
1
Dekimpe, Marnik G.
1
Derdenger, Timothy
1
Dobson, Paul
1
Gerstner, Eitan
1
Heerde, Harald J. van
1
Kumar, V.
1
Kumar, Vineet
1
Miklós-Thal, Jeanine
1
Raith, Michael
1
Selove, Matthew
1
Shah, Denish
1
Shin, Woochoel
1
Srinivasan, Shuba
1
Zhang, Juanjuan
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
16
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
9
Springer eBook Collection / Business and Economics
9
Europäische Hochschulschriften / 5
8
Gabler Edition Wissenschaft
7
Discussion paper / Centre for Economic Policy Research
6
Beiträge zum Produkt-Marketing
5
Harvard business review : HBR
4
International journal of automotive technology and management : IJATM
4
International journal of production economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of economics & management strategy : JEMS
4
Lehrbuch
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Manufacturing & service operations management : M & SOM
4
NBER Working Paper
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Harvard-Business-Manager : das Wissen der Besten
3
International journal of industrial organization
3
International journal of production research
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research : JMR
3
Journal of strategic marketing
3
Marketing : ZFP ; journal of research and management
3
NBER working paper series
3
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
3
Produktentwicklung
3
The American economic review
3
Working paper / National Bureau of Economic Research, Inc.
3
Zeszyty naukowe
3
Advances in international management
2
Bausteine einer nachhaltigkeitsorientierten Betriebswirtschaftslehre : Festschrift zum 70. Geburtstag von Eberhard Seidel
2
Berichte aus der Betriebswirtschaft
2
Betriebswirtschaftslehre für Technologie und Innovation
2
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
2
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
2
College of Business working papers
2
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
What are we really good at? : product strategy with uncertain capabilities
Miklós-Thal, Jeanine
;
Raith, Michael
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10011864776
Saved in:
2
The dynamic effects of bundling as a product strategy
Derdenger, Timothy
;
Kumar, Vineet
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 827-859
Persistent link: https://www.econbiz.de/10010231830
Saved in:
3
The perils of behavior-based personalization
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 170-186
Persistent link: https://www.econbiz.de/10008905582
Saved in:
4
Competing for low-end markets
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 776-788
Persistent link: https://www.econbiz.de/10009384019
Saved in:
5
Uncovering implicit consumer needs for determining explicit product positioning : growing prudential annuities' variable annuity sales
Kumar, V.
;
Shah, Denish
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 595-603
Persistent link: https://www.econbiz.de/10009299487
Saved in:
6
For a few cents more : why supersize unhealthy food?
Dobson, Paul
;
Gerstner, Eitan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 770-778
Persistent link: https://www.econbiz.de/10008652568
Saved in:
7
Estimating cannibalization rates for pioneering innovations
Heerde, Harald J. van
;
Srinivasan, Shuba
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10008821805
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->