//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Category management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"assortment"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Category management
Product differentiation
17
Produktdifferenzierung
17
Theorie
13
Theory
13
Consumer behaviour
10
Konsumentenverhalten
10
Product quality
8
Produktqualität
8
Competition
7
Duopol
7
Duopoly
7
Retail assortment
7
Sortiment
7
Wettbewerb
7
Game theory
5
Spieltheorie
5
Preismanagement
4
Preiswettbewerb
4
Price competition
4
Pricing strategy
4
Einzelhandel
3
Market entry
3
Markteintritt
3
Product design
3
Product management
3
Produktgestaltung
3
Produktmanagement
3
Retail trade
3
USA
3
United States
3
Advertising
2
Automotive industry
2
Category Management
2
Distribution channel
2
Fertigungsprogramm
2
Film industry
2
Filmwirtschaft
2
Kfz-Industrie
2
Marketing management
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Dekimpe, Marnik G.
1
Heerde, Harald J. van
1
John, George
1
Narasimhan, Om
1
Srinivasan, Shuba
1
Viswanathan, Madhu
1
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
5
Retail supply chain management : quantitative models and empirical studies
5
Journal of retailing
3
The international review of retail, distribution and consumer research
3
Faculty research papers / The Fuqua School of Business, Duke University
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of retail & distribution management
2
Journal of marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manufacturing & service operations management : M & SOM
2
Marketing : ZFP ; journal of research and management
2
Berichte aus der Volkswirtschaft
1
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
1
Competitive advantage, strategy and innovation in Africa : issues and applications
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
ERIM report series research in management
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Harvard business review : HBR
1
Innovation and system dynamics in food networks 2007 : Proceedings of the 1st International European Forum on Innovation and System Dynamics in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 1st Forum, february 15-17, 2007, Innsbruck-Igls, Austria
1
International Journal of Information Technology & Decision Making (IJITDM)
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
Italian journal of marketing : ITJM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of food products marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research : JMR
1
Journal of the Operational Research Society : OR
1
Lecture Notes in Economics and Mathematical Systems
1
Lecture notes in economics and mathematical systems : LNEMS
1
Management science : Modelle und Methoden zur quantitativen Entscheidungsunterstützung; Festschrift zum 60. Geburtstag von Brigitte Werners
1
Marketing Letters
1
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
1
Montenegrin journal of economics
1
Omega : the international journal of management science
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Economic impact of category captaincy : an examination of assortments and prices
Viswanathan, Madhu
;
Narasimhan, Om
;
John, George
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 261-282
Persistent link: https://www.econbiz.de/10012504949
Saved in:
2
Estimating cannibalization rates for pioneering innovations
Heerde, Harald J. van
;
Srinivasan, Shuba
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10008821805
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->