//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Customer satisfaction"
~subject:"Germany"
~subject:"Internet"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Word of mouth"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Germany
Internet
Viral marketing
45
Virales Marketing
45
Social Web
25
Social web
25
Consumer behaviour
24
Konsumentenverhalten
24
Internet marketing
21
Online-Marketing
20
word of mouth
14
user-generated content
9
Advertising effects
8
Werbewirkung
8
social media
8
Online retailing
7
Online-Handel
7
advertising
7
online reviews
7
Advertising
6
Werbung
6
Data Mining
5
Data mining
5
E-commerce
5
Electronic Commerce
5
Beziehungsmarketing
4
Customer integration
4
Kundenintegration
4
Relationship marketing
4
endogeneity
4
online word-of-mouth
4
word-of-mouth
4
Game theory
3
Marketing management
3
Marketingmanagement
3
Product quality
3
Produktqualität
3
Social network
3
Social relations
3
Soziale Beziehungen
3
Soziales Netzwerk
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Lambrecht, Anja
2
Tucker, Catherine
2
Godes, David
1
Gopinath, Shyam
1
Krishnamurthi, Lakshman
1
Morgan, Neil A.
1
Narayan, Vishal
1
Proserpio, Davide
1
Rego, Lopo L.
1
Silva, José C.
1
Thomas, Jacquelyn S.
1
Vana, Prasad
1
Wiertz, Caroline
1
Yang, Sha
1
Zervas, Georgios
1
Zhao, Yi
1
Zhao, Ying
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
42
Journal of business research : JBR
26
International journal of hospitality management
25
Tourism management : research, policies, practice
19
Journal of hospitality marketing & management
18
Journal of travel and tourism marketing
16
International journal of contemporary hospitality management
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Psychology & marketing
11
Cogent business & management
10
The journal of services marketing
10
European journal of marketing : EJM
8
Information systems research : ISR
8
Marketing letters : a journal of research in marketing
8
SpringerLink / Bücher
8
International journal of advertising : the quarterly review of marketing communications
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of management information systems : JMIS
7
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of internet marketing and advertising : IJIMA
6
Journal of service management
6
Journal of service research : JSR
6
Service business
6
The TQM journal : the international review of organizational improvement
6
The service industries journal
6
International journal of retail and distribution management
5
Journal of electronic commerce research : JECR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of internet commerce
5
Journal of marketing
5
Journal of marketing communications
5
Services marketing quarterly
5
Electronic commerce research
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of leisure and tourism marketing : IJLTM
4
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
3
Online reputation management : estimating the impact of management responses on consumer reviews
Proserpio, Davide
;
Zervas, Georgios
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 645-665
Persistent link: https://www.econbiz.de/10011760355
Saved in:
4
Sequential and temporal dynamics of online opinion
Godes, David
;
Silva, José C.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 448-473
Persistent link: https://www.econbiz.de/10009562950
Saved in:
5
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
6
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
7
Modeling consumer learning from online product reviews
Zhao, Yi
;
Yang, Sha
;
Narayan, Vishal
;
Zhao, Ying
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 153-169
Persistent link: https://www.econbiz.de/10009725689
Saved in:
8
Can behavioral WOM measures provide insight into the net promoter concept of customer loyalty?
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 533-534
Persistent link: https://www.econbiz.de/10003736895
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->