//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Feldforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Advertising effects"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Feldforschung
Advertising effects
91
Werbewirkung
91
Internet marketing
65
Online-Marketing
65
Advertising
51
Werbung
51
Consumer behaviour
37
Konsumentenverhalten
37
Search engine
21
Suchmaschine
21
advertising
19
online advertising
15
Game theory
14
Spieltheorie
14
Experiment
13
Auction theory
11
Auktionstheorie
11
USA
11
United States
11
field experiments
9
Brand management
8
Field research
8
Markenführung
8
Viral marketing
8
Virales Marketing
8
game theory
8
search advertising
8
targeting
8
Fernsehwerbung
6
Television advertising
6
Causality analysis
5
Internet
5
Internet-Auktion
5
Kausalanalyse
5
Online auction
5
Social Web
5
Social web
5
Target group
5
Zielgruppe
5
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Akella, Ram
1
Aral, Sinan
1
Barajas, Joel
1
Bhargava, Neha
1
Bordley, Robert F.
1
Brynjolfsson, Erik
1
Chapsky, Dan
1
Cheng, Zhang
1
Flores, Aaron
1
Godes, David
1
Gordon, Brett R.
1
Hauser, John R.
1
Holtan, Marius
1
Hu, Yu Jeffrey
1
Huang, Shan
1
Johnson, Garrett A.
1
Lewis, Randall A.
1
Li, Chenxi
1
Liberali, Guilherme
1
Luo, Xueming
1
MacDonald, Erin
1
Mayzlin, Dina
1
Nosko, Chris
1
Rao, Justin M.
1
Reiley, David H.
1
Simonov, Andrey
1
Urban, Glen L.
1
Wang, Xiaoyi
1
Zettelmeyer, Florian
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
4
CESifo working papers
3
Marketing science
3
CESifo Working Paper Series
2
Discussion papers / CEPR
2
Electronic commerce research and applications
2
Faculty & research / Insead : working paper series
2
Quantitative marketing and economics : QME
2
Simon Business School working paper
2
Stanford University Graduate School of Business Research Paper
2
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Discussion paper / Centre for Economic Policy Research
1
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1
Economic Inquiry
1
European journal of marketing
1
Forthcoming at Marketing Science
1
GMU Working Paper in Economics
1
HEC Paris research paper series
1
Handbook of economic field experiments ; Volume 1
1
Handbook of field experiments
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of business and psychology
1
Journal of business research : JBR
1
Journal of development economics
1
Journal of economic behavior & organization : JEBO
1
Journal of economics & management strategy : JEMS
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
MIS quarterly
1
Management information systems : mis quarterly
1
NBER working paper series
1
Resource and energy economics
1
Review of industrial organization : RIO
1
SMU Cox School of Business Research Paper
1
Simon Business School Working Paper
1
Stanford University Graduate School of Business research paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
2
A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
Saved in:
3
Competition and crowd-out for brand keywords in sponsored search
Simonov, Andrey
;
Nosko, Chris
;
Rao, Justin M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011864713
Saved in:
4
When less is more : data and power in advertising experiments
Johnson, Garrett A.
;
Lewis, Randall A.
;
Reiley, David H.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 43-53
Persistent link: https://www.econbiz.de/10011645746
Saved in:
5
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
6
Experimental designs and estimation for online display advertising attribution in marketplaces
Barajas, Joel
;
Akella, Ram
;
Holtan, Marius
;
Flores, Aaron
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 465-483
Persistent link: https://www.econbiz.de/10011498979
Saved in:
7
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
8
Firm-created word-of-mouth communication : evidence from a field test
Godes, David
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 721-739
Persistent link: https://www.econbiz.de/10003885054
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->