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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"USA"
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USA
Brand
38
Markenartikel
38
Consumer behaviour
22
Konsumentenverhalten
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Brand management
16
Markenführung
16
Brand image
9
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Ailawadi, Kusum L.
1
Allenby, Greg M.
1
Bawa, Kapil
1
Blattberg, Robert C.
1
Brazell, Jeff D.
1
Chandukala, Sandeep R.
1
Chen, Jack Xinlei
1
Cutright, Keisha M.
1
Dhar, Tirtha
1
Dotson, Jeffrey P.
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Erdem, Tülin
1
Fitzsimons, Gavan J.
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Hansen, Karsten T.
1
Harlam, Bari A.
1
John, George
1
Narasimhan, Om
1
Rutz, Oliver J.
1
Shachar, Ron
1
Singh, Vishal
1
Sonnier, Garrett P.
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Wisniewski, Kenneth J.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of brand management : an international journal
14
Journal of business research : JBR
8
The journal of product & brand management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Working paper / National Bureau of Economic Research, Inc.
7
International journal of market research : JMRS ; the journal of the Market Research Society
6
Psychology & marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of fashion marketing and management
4
Marketing letters : a journal of research in marketing
4
Review of industrial organization : RIO
4
The Trademark reporter
4
The journal of business : B
4
American journal of agricultural economics
3
Business horizons
3
Economic inquiry : journal of the Western Economic Association International
3
European journal of marketing : EJM
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of customer behaviour
3
Journal of economics & management strategy : JEMS
3
Journal of marketing
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of marketing theory and practice
3
Les cahiers de recherche / HEC Paris
3
MSI reports : working paper series
3
NBER working paper series
3
Report / Marketing Science Institute
3
Report / Marketing Science Institute / Marketing Science Institute
3
The journal of consumer marketing
3
The journal of industrial economics
3
Trademark litigation : pragmatic tactics and techniques of winning
3
Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
American economic journal : a journal of the American Economic Association
2
Applied economics
2
Australasian marketing journal
2
Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
2
Brand culture
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ECONIS (ZBW)
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1
Bayesian analysis of hierarchical effects
Chandukala, Sandeep R.
;
Dotson, Jeffrey P.
;
Brazell, Jeff D.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 123-133
Persistent link: https://www.econbiz.de/10008905585
Saved in:
2
Brands : the opiate of the nonreligious masses?
Shachar, Ron
;
Erdem, Tülin
;
Cutright, Keisha M.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 92-110
Persistent link: https://www.econbiz.de/10008905589
Saved in:
3
The evolution of internal market structure
Rutz, Oliver J.
;
Sonnier, Garrett P.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 274-289
Persistent link: https://www.econbiz.de/10009006847
Saved in:
4
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
Saved in:
5
Market structure across retail formats
Hansen, Karsten T.
;
Singh, Vishal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 656-673
Persistent link: https://www.econbiz.de/10003884999
Saved in:
6
Retailer promotion pass-through : a measure, its magnitude, and its determinants
Ailawadi, Kusum L.
;
Harlam, Bari A.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 782-791
Persistent link: https://www.econbiz.de/10003885072
Saved in:
7
Modeling inertia and variety seeking tendencies in brand choice behavior
Bawa, Kapil
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
3
,
pp. 263-278
Persistent link: https://www.econbiz.de/10001093002
Saved in:
8
Price-induced patterns of competition
Blattberg, Robert C.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10001090681
Saved in:
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