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~isPartOf:"Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought"
~type_genre:"Glossary included"
~type_genre:"Reprint"
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Marketing management
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Market entry
6
Markteintritt
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Unternehmenserfolg
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Hult, G. Tomas M.
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1
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Felton, Arthur P.
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
Corporate social responsibility
41
Strategic information systems ; Vol. 2
38
H. Igor Ansoff ; Vol. 2
32
Always learning
31
International management of research and development
30
International HRM: the MNE perspective
26
Investment performance measurement : evaluating and presenting results
26
An Elgar reference collection
25
Leading organizations : perspectives for a new era
25
Strategic information systems ; Vol. 3
25
The McGraw-Hill/Irwin series in finance, insurance, and real estate
24
Business ethics and strategy ; Vol. 1
22
Relational and functional integration
22
Critical perspectives on business and management
21
Corporate brand and corporate reputation
20
The merger and acquisition process
20
Accounting theory ; Vol. 2
19
Change management ; Vol. 3
19
HRM defined and in organizational context
18
Managing learning and knowledge
18
Michael Porter ; Vol. 1
18
Michael Porter ; Vol. 2
18
Operational integration
18
The international library of critical writings in economics
18
Discovering leadership
17
H. Igor Ansoff ; Vol. 1
17
Marketing strategy processes and tools
17
Marketing-mix strategies - product strategy and promotion strategy
17
Measuring and managing brands
17
Mergers and acquisitions
17
Integration, governance and performance
16
Strategy, structure and leadership
16
Business ethics and strategy ; Vol. 2
15
Change management ; Vol. 2
15
Chris Argyris : critical evaluations in business and management
15
Cross-national comparative human resource management
15
Strategy and globalization ; Vol. 3
15
Diversification and growth of the firm
14
International marketing ; Vol. 3
14
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Market orientation and organizational performance : is innovation a missing link?
Han, Jin K.
;
Kim, Namwoon
;
Srivastava, Rajendra Krishan
-
2009
Persistent link: https://www.econbiz.de/10003835923
Saved in:
2
The effects of strategy type on the market orientation-performance relationship
Matsuno, Ken
;
Mentzer, John T.
-
2009
Persistent link: https://www.econbiz.de/10003835853
Saved in:
3
Competitive strategy in the market-focused business
Slater, Stanley F.
;
Narver, John C.
-
2009
Persistent link: https://www.econbiz.de/10003835836
Saved in:
4
Strategic type, market orientation, and the balance between adaptability and adaptation
Lukas, Bryan A.
-
2009
Persistent link: https://www.econbiz.de/10003835842
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5
Market-driven versus driving markets
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
;
Sahay, Arvind
-
2009
Persistent link: https://www.econbiz.de/10003835914
Saved in:
6
The curvilinear relationships between responsive and proactive market orientations and new product performance : a contingent link
Tsai, Kuen-hung
;
Chou, Christine
;
Kuo, Jyh-huei
-
2009
Persistent link: https://www.econbiz.de/10003835920
Saved in:
7
Does market orientation matter? : a test of the relationship between positional advantage and performance
Hult, G. Tomas M.
;
Ketchen, David J.
-
2009
Persistent link: https://www.econbiz.de/10003835929
Saved in:
8
Barriers to developing market orientation
Harris, Lloyd C.
-
2009
Persistent link: https://www.econbiz.de/10003835992
Saved in:
9
A synthesis of contemporary market orientation perspectives
Lafferty, Barbara A.
;
Hult, G. Tomas M.
-
2009
Persistent link: https://www.econbiz.de/10003835826
Saved in:
10
Making the marketing concept work
Felton, Arthur P.
-
2009
Persistent link: https://www.econbiz.de/10003835807
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