The curvilinear relationships between responsive and proactive market orientations and new product performance : a contingent link
Kuen-hung Tsai, Christine Chou and Jyh-huei Kuo
| Year of publication: |
2009
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|---|---|
| Authors: | Tsai, Kuen-hung ; Chou, Christine ; Kuo, Jyh-huei |
| Published in: |
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought. - Los Angeles [u.a.] : Sage. - 2009, p. 247-268
|
| Subject: | Innovation | Markteintritt | Market entry | Marketingmanagement | Marketing management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003835920