The curvilinear relationships between responsive and proactive market orientations and new product performance : a contingent link
Kuen-Hung Tsai; Christine Chou; Jyh-Huei Kuo
| Year of publication: |
2008
|
|---|---|
| Authors: | Tsai, Kuen-hung ; Chou, Christine ; Kuo, Jyh-huei |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 8, p. 884-894
|
| Subject: | Innovation | Marketingmanagement | Marketing management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003793429