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~isPartOf:"Technological forecasting & social change : an international journal"
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Makkonen, Hannu
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Makkonen, Hannu Sakari
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Marketing theory
Technological forecasting & social change : an international journal
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
5
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1
CRM system implementation and firm performance : the role of consultant facilitation and user involvement
Suoniemi, Samppa
;
Zablah, Alex R.
;
Terho, Harri
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 19-32
Persistent link: https://www.econbiz.de/10013538908
Saved in:
2
How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? : the role of consumers’ green consumption values
Teck Ming Tan
;
Makkonen, Hannu
;
Kaur, Puneet
;
Salo, Jari
- In:
Technological forecasting & social change : an …
176
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013342720
Saved in:
3
Interactive value formation in interorganizational relationships : dynamic interchange between value co-creation, no-creation, and co-destruction
Makkonen, Hannu
;
Ilkkonen, Rami
- In:
Marketing theory
17
(
2017
)
4
,
pp. 517-535
Persistent link: https://www.econbiz.de/10011825051
Saved in:
4
Industrial buyers' use of references, word-of-mouth and reputation in complex buying situation
Aarikka-Stenroos, Leena
;
Makkonen, Hannu Sakari
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 344-352
Persistent link: https://www.econbiz.de/10010382775
Saved in:
5
Innovation adoption and diffusion in business-to-business marketing
Makkonen, Hannu Sakari
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 324-331
Persistent link: https://www.econbiz.de/10010382802
Saved in:
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