//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing theory"
~isPartOf:"The journal of consumer marketing"
~person:"Bhaduri, Gargi"
~person:"Veloutsou, Cleopatra"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
3
Brand image
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Markenführung
3
Markenimage
3
Beziehungsmarketing
2
Relationship marketing
2
Advertising effects
1
Attitude toward brand
1
Attitude toward message
1
Bekleidung
1
Brand evaluation
1
Brand expectation
1
Brand loyalty
1
Brand relationships
1
Brands
1
Clothing
1
Confidence
1
Consumer satisfaction
1
Credibility
1
Customer satisfaction
1
Kundenzufriedenheit
1
Made in USA
1
Markentreue
1
Marketing management
1
Marketingmanagement
1
Schema
1
Trust
1
USA
1
United States
1
Vertrauen
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bhaduri, Gargi
Veloutsou, Cleopatra
Brodie, Roderick J.
3
Black, William C.
2
De Chernatony, Leslie
2
Herrmann, Jean-Luc
2
Leone, Robert P.
2
Albert, Noel
1
Anker, Thomas Boysen
1
Astakhova, Marina
1
Aurand, Timothy W.
1
Ball, Kirstie
1
Beneke, Justin
1
Benson-Rea, Maureen
1
Bishop, David
1
Block, Martin P.
1
Bose, Mousumi
1
Brandstätter, Marion
1
Burmann, Christoph
1
Carsana, Laurence
1
Castaño, Raquel
1
Chan, Cherry N. W.
1
Clarke, Peter
1
Corneille, Olivier
1
Cui, Annie Peng
1
Cui, Geng
1
Dash, Satya Bhushan
1
Descotes, Raluca Mogos
1
Dianoux, Christian
1
Donovan, Karen Russo
1
Dorner, Florian
1
Eadie, Douglas
1
Ellis, Nick
1
Fabrize, Robert O.
1
Felix, Reto
1
Fetscherin, Marc
1
Fisher, Dan
1
Fitzgerald, M. Paula
1
Flurry, Laura Ann
1
Foscht, Thomas
1
more ...
less ...
Published in...
All
Marketing theory
The journal of consumer marketing
Journal of business research : JBR
3
The journal of product & brand management
3
Athens journal of business & economics : AJBE
1
Journal of Product and Brand Management Ser.
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
2
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
3
Brands as relationship facilitators in consumer markets
Veloutsou, Cleopatra
- In:
Marketing theory
9
(
2009
)
1
,
pp. 127-130
Persistent link: https://www.econbiz.de/10003826401
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->